Marketing

By Anne Landman on May 18, 2010

perfumeThe Campaign for Safe Cosmetics commissioned laboratory analyses (pdf) of 17 men's and women's name-brand perfumes to determine their chemical content, and found 38 secret chemicals present in all 17 products.

No
By Anne Landman on May 17, 2010

Smoking SuperheroSupercool Creative, a social marketing company that tries to shape opinion by making viral videos and posting them on the Web, recently adopted a new Superman-like hero as its logo. So what's the problem? The guy is shown smoking a cigarette.

No
By Anne Landman on April 14, 2010

Energy StarEighteen years ago, the government set up the EnergyStar program to help guide consumers to the new appliances that are the most energy-efficient, cost the least to operate and help reduce the nation's total energy consumption.

No
By Anne Landman on April 03, 2010

Pfizer, the world's biggest drug company, says it paid 4,500 doctors and other medical professionals about $20 million total in professional fees for services like consulting and speaking on behalf of the company, in just the last six months of 2009. During the same period, Pfizer also paid $15.3 million to 250 academic medical centers and other research groups for clinical trials.

No
By Anne Landman on March 25, 2010

Corporate Accountability International (CAI) surveyed five states (Minnesota, Maryland, Colorado, New Mexico and Oregon) and found that taxpayers in those states are shelling out between $78,000 and $475,000 a year for government to buy bottled water, a resource that essentially flows free from public taps.

No
By Anne Landman on March 23, 2010

Lady Gaga with Miracle WhipLady Gaga is raising eyebrows with her latest racy music video, Telephone, but this time it's not because of the overt sexuality, the wacky costumes or even the fact that her co-star is Beyonce'. What's grabbing attention is the video's flagrant product placement.

No
By Anne Landman on March 12, 2010

Baby Einstein videosThe Campaign for a Commercial-Free Childhood is a small advocacy group that last fall successfully got the Disney Company to offer full refunds to people who had purchased the company's "Baby Einstein" videos, which were supposed to make v

No
By Anne Landman on January 13, 2010

Smoke Free Movies, a project that aims to "reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing" has started running advertisements in the Hollywood Reporter and Variety about the movie Avatar. The ads state that,

No

Pages

Subscribe to Marketing