Marketing

"Toning Shoes" or Phony Shoes?

Reebok Shape-upsThose roly-poly sneakers you are seeing everywhere -- with rounded soles like a rocking chair -- are marketed by manufacturers like Skechers, Reebok, Avia and New Balance with claims that they promote healthy weight loss, improve posture, fight cellulite, reduce knee joint stress and improve the shape of wearers' thighs and buttocks.

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Sex and the City 2: More Hype, Less Appeal

Sex and the City 2 Thong UnderwearCritics are saying that the new movie Sex and the City 2 may have jumped the shark, if not with it's plot, then with its endless commercial tie-ins, gratuitous product placement and the amount of sheer hype tied to the show.

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Pfizer Pays Out Millions to Doctors

Pfizer, the world's biggest drug company, says it paid 4,500 doctors and other medical professionals about $20 million total in professional fees for services like consulting and speaking on behalf of the company, in just the last six months of 2009. During the same period, Pfizer also paid $15.3 million to 250 academic medical centers and other research groups for clinical trials.

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Getting Off the Bottle

Corporate Accountability International (CAI) surveyed five states (Minnesota, Maryland, Colorado, New Mexico and Oregon) and found that taxpayers in those states are shelling out between $78,000 and $475,000 a year for government to buy bottled water, a resource that essentially flows free from public taps.

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