Marketing

Increasing Scrutiny for Online Marketing

The National Advertising Review Council (NARC), a "coalition of advertising organizations" that recommends standards for industry self-regulation, issued its first rulings dealing with blog promotions. NARC faulted two companies for "posting 'reviews' of dietary supplements, but not disclosing that they actually own the products," or that the reviewers were paid.

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Ghosts Selling Drugs

"Newly unveiled court documents show that ghostwriters paid by a pharmaceutical company played a major role in producing 26 scientific papers backing the use of hormone replacement therapy in women," reports Natasha Singer. "The articles, published in medical journals between 1998 and 2005, emphasized the benefits and de-emphasized the risks" of Premarin and Prempro, two homone drugs produced by the Wyeth pharmaceutical company.

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An Inescapable Web of Advertisements

The U.S. Federal Trade Commission (FTC) "may soon require online media to comply with disclosure rules under its truth-in-advertising guidelines." FTC assistant director Richard Cleland said, "Consumers have a right to know when they're being pitched a product." But the "hypercommercialism of the Web" may be "changing too quickly for consumers and regulators to keep up," reports the New York Times.

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More Messaging for the Earth

At the launch of a public relations and marketing campaign in support of the United Nations' upcoming climate change conference, UN Secretary-General Ban Ki-moon stated, "We need a global movement that mobilizes real change." The UN's COP15 conference will be held in Copenhagen,

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Food Marketers Try "Local-washing"

"The ingenuity of the food manufacturers and marketers never ceases to amaze me," remarked author Michael Pollan. "They can turn any critique into a new way to sell food." Marketers are appropriating language from the "eat local" or "locavore" movement, which encourages support for small farms, sustainable practices and better treatment of animals.

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Government TV

The Victorian government has spent $222,000 Australian on a television program promoting the attraction of living and working in areas outside the major metropolitan areas. The program, ''Changing Places: Life in Provincial Victoria,'' was broadcast on commercial television at Easter.

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Psychotic Marketing for an Antipsychotic Drug

Public relations and planning documents from AstraZeneca discuss promoting "off-label" or unapproved uses for the company's drug Seroquel. The U.S. Food and Drug Administration has approved Seroquel for schizophrenia, psychotic and bipolar disorders among adults.

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Another Bone to Pick with Merck

The pharmaceutical company Merck "paid an undisclosed sum to Elsevier to produce several volumes of a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles -- most of which presented data favorable to Merck products." The Australasian Journal of Bone and Joint Medicine carried "ads for Fosamax, a Merck drug for osteoporosis, and Vioxx" and "appeared to act solely as marketin

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