Posted by Anne Landman on June 21, 2010

Rembrandt FarmsThe Humane Society of the United States (HSUS) has filed a complaint (pdf) with the Federal Trade Commission to stop the country's largest egg producer, Rose Acre Farms -- makers of Eggland's Best eggs -- from making false and misleading statements in its marketing and advertising about how it treats chickens at the company's farms. On its Web site, posters and in media interviews, the company suggests that Rose Acre provides a "humane and friendly environment" for caged birds, that birds have plenty of space to "move around and socialize" with other chickens and that only chickens who are treated well will be "happy" enough to lay eggs. Rose Acre also claims that their chickens are "comfortable." In reality, according to HSUS, millions of hens are confined for their entire lives in barren wire cages stacked four and eight levels high. Cages are so densely packed that the birds cannot even spread their wings fully. In February and March 2010, HSUS conducted undercover investigations at several Rose Acre Farms locations and videotaped how the chickens are kept. Chickens lose limbs or endure broken bones from rough handling, some birds get trapped in the cage wire and become unable to reach food and water or get trampled to death, and some chickens die, with the carcasses left to rot in the cages for weeks or longer. Consumers have no way to verify producers' claims about how chickens are kept.

Comments

As usual. Those with too much money work hard to pester those who are trying to make some money. False advertising? Unreal. There have got to be a million other useful things the human society could be doing besides pestering a company who doesn't actually kill the birds.

They actually DO kill the hens. After a year, they are no longer able to lay eggs for a while. These hens are also left to die from disease and malnutrition or dehydration.

No, I'm not a vegetarian. I eat meat and eggs. I don't want animal cruelty to happen to get it though (and I don't believe killing animals for food is cruelty). People who treat animals like these people have should not be in this business anyway. Anything for money, right?

"These hens are also left to die from disease and malnutrition or dehydration."

Where on earth do you get that information? It is absolutely not true. There's nothing else for a reasonable person to say about it. It's simply not true.

it's obvious your attacks and hyper defense prove you work for EB, sickening

What -- In my opinion (note -- I am letting you know this is my personal view) both these posts are worthless. One defending without facts, and the other shooting them down without knowing much more.
Here is what I do know. I have been to Egg Lands web site, and they do not have a single video that shows any of their chicken raising locations. We need to pressure the large egg producers to be more transparent. They do have a section on animal welfare, but as far as I can tell, they have never been certified as "humane" for their industry (I don't even know if there is an impartial body that does this kind of service).
Bottom line - I know I need to be more engaged, more conscious about what I put into my body, and I appreciate the article (less so the comments).

Same question back to you, and why do you write this?

Thank you

Humane*

When you look at the different points in this story one can argue either for or against what is happening. You can say yes that the chickens are being treated badly or you could also say who cares because its a source of food.

It makes me wonder though what people are thinking they would rather sue them for false advertisement rather than for the way the birds are being treated. In the end who really cares what the advertisement says. Most people in the real world know that a majority if not all advertisement is not truthful if it was the products would never sell.

I think this is outrageous, and the motivation to this cruelty …money and even more of it. I have heard that even the broilers who are used for the meat live in these situations. It takes a normal chicken 6 months to reach maturity, but in the commercial farms they only take 6 weeks and they are ready to be slaughtered. They grow so fast because of all the hormones found in their food, not to mention that dead chickens and the waste are minced up and used in their food. This is awful.

Then again will there really be an end to this, if they mistreat the chickens in such a way what else is happening on this planet we don’t even know about. Perhaps we should remember: Evil prevails if good men do nothing.

Perhaps it is time we return to the basics and eat good healthy organic foods.

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