The nonprofit Center for Media and Democracy strengthens participatory democracy by investigating and exposing public relations spin and propaganda, and by promoting media literacy and citizen journalism, media "of, by and for the people." Our programs include PR Watch, a quarterly investigative journal; six books by CMD staff; Spin of the Day; the Weekly Spin listserv; and, Congresspedia and SourceWatch, part of our wiki-based investigative journalism collaborative to which anyone, including you, can contribute.

Weekly Radio Spin: Better Living Through Chemical Warfare?

Submitted by Diane Farsetta on Fri, 05/09/2008 - 12:53.
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Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at radio shows on drugs, when U.S. think tanks meddle overseas, and mad policies on mad cow. In "Six Degrees of Spin and Fakin'," we look at Dow's chemical legacy. The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!


Where There's PR Smoke, There's Grassfire.org, Dude

Columnist Dimitri Vassilaros received a news release about a grassroots "petition to stop climate alarmism" and attacking Al Gore's work. He checked it out and found that "for an organization that claims 'we are grassroots to the core,' Grassfire.org acts as if it is hiding a lot of Astroturf. The politically conservative nonprofit is happy to talk about its worthy online petition campaigns," but is "very tight-lipped about talking about itself. ... The Maxwell, Iowa, address for donations to the grassroots organization is clearly displayed on its Web site. But its 2006 IRS 990 form states its address is Bethesda, Md., near Washington, D.C." The SourceWatch article on Grassfire revealed its relationship to Craig Shirley and his "slick Washington-area PR firm, Shirley & Banister Public Affairs. ... When asked a few times about the organization's finances, [Grassfire's] Mr. De Jong first said he didn't know the size of the organization that he speaks for. He also said he 'could ask around' about that 990 form. When I offered to ask the bookkeeper for him, De Jong said, 'She will call, dude. Relax. I'll take care of it for you. I am a man of my word.' As of Thursday noon, no one had called this dude."


Colombia Seeks UK PR Help

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn.


Ohio Governor Snuffs out Ohio Anti-Smoking Foundation

The Ohio state legislature has seized $230 million from to the state's Tobacco Prevention Foundation and diverted it other uses. In the late 1990s, Ohio and other states sued the major tobacco companies to recover billions of dollars spent treating sick smokers. Tobacco companies settled the suit by signing the historical 1998 Master Settlement Agreement (MSA), and agreeing to pay billions out to the states. The tobacco companies and the National Association of Attorneys General originally claimed that the purpose of the MSA and its payments was to reduce smoking, but on May 7, Ohio Governor Ted Strickland signed a bill to abolish the state's Tobacco Prevention Foundation and confiscate most of its money. Legislators claimed the money was going to an economic stimulus package, but shutting down the Foundation caused the layoff of 27 advertising employees who handled the Foundation's anti-smoking ad campaigns.


The True Story of a Bogus Blog

Writing for AdWeek, Andrew Adam Newman reports that a deceptive PR campaign on behalf of the Coach bag company has become "the latest illustration of how a buzz-seeking stunt may backfire." Led by Paul Werth Associates, an Ohio PR firm, the "International AntiCounterfeiting Campaign" (IACC) sought to discourage people from buying knockoff handbags. As part of the campaign, Coach persuaded Hunter College in New York to offer a public relations class which invented a fictional student named "Heidi Cee." They created blog postings, a YouTube video and MySpace pages in which Heidi Cee complained that she had been ripped off when she bought a fake Coach handbag. The campaign also claimed that counterfeit products are linked to criminal activity, child labor and terrorism. The revelation that Heidi Cee was a counterfeit herself has drawn criticism, and college officials and Coach are now trying to distance themselves from the fakery. These denials drew scoffs from Sarah El-Edlibi, one of the students who participated in the class. According to El-Edlibi, "the entire PR team from Coach was in the class" egging the students on. "We were supposed to be working for Coach, who was the client, and they really liked the idea of making someone fake. If they had some ethical issues with it, they should have said so. If there was anybody who could have stopped it, it would have been Coach."


Pill Shills and Marketing Ills

"Prozac Nation: Revisited," a show that aired on U.S. National Public Radio member stations, "featured four prestigious medical experts discussing the controversial link between antidepressants and suicide. ... All four said that worries ... have been overblown." But the show did not disclose that all four "have financial ties to the makers of antidepressants," or that the series that produced the show, "The Infinite Mind," has received "unrestricted grants" from drug companies including Eli Lilly, the makers of Prozac. One guest, Peter Pitts, heads the industry-funded Center for Medicine in the Public Interest and is "senior vice president for global health affairs at the PR firm Manning Selvage & Lee," which counts among its clients Eli Lilly, GlaxoSmithKline, Pfizer and "more than a dozen other pharmaceutical companies." In other drug news, Congressman Bart Stupak held a hearing titled "Direct to Consumer Advertising: Marketing, Education or Deception?" Stupak said "he wants to lay the groundwork for future legislation to tighten controls on drug marketing," reports the Wall Street Journal. The hearing addressed such "recent controversies" as ads for Pfizer's Lipitor, where artificial heart inventor Robert Jarvik "appears to be giving medical advice," and ads for Johnson & Johnson's anemia treatment Procrit that promote off-label uses for the drug.


MoveOn and Fenton PR Launch Liberal Advertising Consortium

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain.


Preying on Smokers Who Want to Quit

The U.S. Federal Trade Commission is suing NextClick Media, Inc., an Internet advertising company, over Web sites they operate that offered "free 10-day trials" of an herbal stop-smoking patch called "Nicocure," "Stop Smoking 180" and "Zero Nicotine." The sites claimed the product worked better than nicotine patches and had a "97% success rate." People who signed up for the "free trial" got a 30-day supply instead of a 10-day supply, then were told they had to pay for all 30 days if they chose to keep it. If they returned the product, they were assessed a $7.95 restocking fee. People who agreed to the "free trial" also found themselves enrolled in a "continuity program" that automatically billed their credit or debit card a monthly charge of up to $99.95 until they canceled. Customers found contacting the company to get out of the arrangement nearly impossible. None of the costly terms of the "free trial" were disclosed on the company's Web sites. After the FTC sued the company, NextClick agreed to halt its deceptive practices.


Mad Cows Coming Home to Roost

The global increase in grain prices may make the meat supply less safe. The European Union is considering a relaxation of feed bans that prohibit animal by-products being used as feed for other animals in the human food chain. The proposal would "allow pig remains to be used to feed poultry" and would be the EU's first exception made to strict regulations enacted to respond to the BSE, or mad cow disease, crisis of a decade ago. Feeding pigs to pigs, cows and chickens is widespread and legal in the United States, which has had mad cow disease since the 1990s and is covering up its extent. But the European plan is facing opposition from a wide range of parties, including consumer groups, animal rights activists, and Muslim organizations. With nutritionists predicting that "there will be such a backlash from consumers that the idea would have to be dropped," some grocery outlets are already going on record as not being willing to carry the pork-fed poultry. The EU's Department for the Environment, Food and Rural Affairs said that it could "only support it if we were fully satisfied that appropriate and effective testing had taken place to control the use of such proteins in poultry feed." Meanwhile, the Korean government's decision to sell US beef in that country has led to massive street protests in the capital. CMD staffers John Stauber and Sheldon Rampton wrote about the issue of feeding animals to other animals in their 1997 book "Mad Cow USA."


The New Whopper: Burger with a Side of Spies

Author Eric Schlosser editorializes about "the growing threat to civil liberties posed by corporate spying," citing Burger King Corporation's spying on the Student/Farmworker Alliance and the Coalition of Immokalee Workers, through Cara Schaffer and her private security firm, Diplomatic Tactical Services. "The Bill of Rights was adopted to protect Americans from the abusive power of their government. I’ve come to believe that we now need a similar set of restrictions to defend against irresponsible corporate power. Today companies like Wal-Mart and ExxonMobil have annual revenues larger than the entire budgets of some states, and they employ former agents from the F.B.I., the C.I.A. and the Secret Service to do security work," Schlosser writes. "John Chidsey, the chief executive of Burger King, knew about the use of Diplomatic Tactical Services. Mr. Chidsey should get a chance to raise his right hand and tell members of Congress why he thinks this sort of behavior is acceptable." Meanwhile, Burger King says it is "investigating online postings made by one of its vice presidents vilifying the Coalition of Immokalee Workers," reports the Fort Myers News-Press.