Video News Releases

Posted by Diane Farsetta on August 31, 2006

"It seems what young student journalists would be 'learning' from this experience is how to take a free trip and meals from one of the company's larger corporations," wrote University of North Carolina business journalism professor Chris Roush. He had just received an email from one of General Motors' PR people, asking for help in promoting GM's "First College Journalists Event," in Las Vegas on September 9 and 10.

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Posted by Jonathan Rosenblum on August 29, 2006

Technological advances in a refurbished White House Press Room open the door (or wall, actually) to daily presidential video news releases, says Professor Robert Thompson of Syracuse University. "The equivalent of press releases could go out without interruption or analysis," Thompson said of the new "video wall" that likely will be added to the press room when it reopens next year.

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Posted by John Stauber on August 14, 2006

For Immediate Release

Contact: Diane Farsetta or John Stauber, 608-260-9713

Center for Media and Democracy Commends FCC Investigation of Fake TV News

Posted by Bob Burton on June 30, 2006

Old-timey radioKate Corcoran, an account executive at the New York-based PR firm Articulate Communications, told PR Week that one of the benefits of audio news releases that run to a 60-second script is control. "This allows the message to be delivered in the exact way the company chooses," she said.

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Posted by Sheldon Rampton on June 20, 2006

To get an idea of just how low news standards can fall, take a look at <a href="http://www.prwatch.org/fakenews/vnr29" target="_blank">one of the VNRs we caught</a>, which promoted Victoria's Secret's new Beauty Rush line of candy-flavored lip glosses. The VNR, which was used as news by the <a href="http://www.sourcewatch.org/index.php/Daily_Buzz_(TV_Station)" target="_blank">Daily Buzz</a> morning news show, featured glamour shots of Brazilian supermodel Gisele Bundchen, who sucked on a lollipop and declared that if you use Beauty Rush products, "I think you're cool.Television stations have maintained a studied silence about our report on the use of video news releases, but the print media has fewer qualms about discussing it. Saturday's Indianapolis Star carried an op-ed piece by Jeffrey McCall, a professor of communication at DePauw University in Greencastle, Indiana. McCall described the use of VNRs as a "sneaky strategy" by "some wayward television news operations" that blurs the line "between reality and fantasy."

Posted by Diane Farsetta on June 07, 2006

Be afraid, be very afraid! If television stations are required to abide by existing regulations and label the corporate and government propaganda they routinely pass off as "news," the First Amendment will be shredded, the freedom of the press repealed, and TV stations will collapse overnight!

Posted by Sheldon Rampton on May 30, 2006

Diane Farsetta

Our senior researcher, Diane Farsetta, is one "bad mamma jamma" according to the author of "The Quincy Dump," who interviewed her for his blog about the Fake TV News report that she co-wrote and researched with Dan Price.

Posted by Diane Farsetta on May 26, 2006

With the U.S. Federal Communications Commission investigating the television stations that CMD documented airing corporate video news releases, you might want to read through the report that started it all.

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