video news releases

New Documentary Explores Subconscious Manipulation by Corporations and Others

Submitted by Rebekah Wilce on August 18, 2011 - 4:54pm

It's our responsibility as journalists to let the public know who is paid by what corporation, or if they're representing the government. Otherwise, it's unforgivable. The media is our lens on the world. And it is absolutely critical we trust the media. Because, ultimately, when people are terrorized, when people are targeted, when people are marginalized, that does not make any of us safer.

- Amy Goodman, interview in "Programming the Nation?" documentary

Shareholders Approve Takeover of Medialink Worldwide

Submitted by Bob Burton on September 28, 2009 - 5:17am

Medialink Worldwide -- the largest producer of video news releases and audio news releases -- has announced that shareholders approved a proposal to merge with TNM Group, a subsidiary of The NewsMarket. Of the shareholders who voted at a special general meeting, 91% approved the merger. In May, TNM offered to buy the company's shares for 20 cents, well above where it has traded before the offer. In the proxy statement (pdf) filed with the U.S.

Main Source: 
Medialink Worldwide, Media release, September 25, 2009

End of the Road for Medialink

Submitted by Bob Burton on July 2, 2009 - 5:43am

Medialink Worldwide -- the largest producer of video news releases and audio news releases -- has announced that it has reached an agreement to be taken over by The NewsMarket. The takeover agreement, which will be submitted to a vote of shareholders at a meeting in August, was finalized on May 27.

Main Source: 
Medialink Media Release, July 1, 2009

Medialink Worldwide Sinks Further Into the Red

Submitted by Bob Burton on May 16, 2009 - 4:03am

The financial woes of Medialink Worldwide, the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), continue to get worse. In its report for the first quarter of 2009, the company states that revenues decreased by 34.5% or $1.7 million from the comparable period in 2008.

Main Source: 
Medialink Worldwide Media Release, May 15, 2009

Don't Worry About Larry

Submitted by Bob Burton on May 5, 2009 - 3:35pm

Medialink Worldwide, the largest producer of video news releases and audio news releases, may be crashing and burning with the market downturn but the company's President, CEO and Chairman, Larry Moskowitz, has a nice golden parachute in reserve. In fact, the generous termination provisions of Moskowitz's employment agreement may give pause to companies casting their eyes in Medialink's direction, pondering purchase of the fake news titan.

Fake News Not Quite Dead Yet

Submitted by Diane Farsetta on April 28, 2009 - 9:36am

Despite the financial woes of the public relations firm Medialink Worldwide, which specializes in audio news releases and video news releases, PR Week claims that fake news is recession-proof. "For reporters covering breaking news, live broadcasts mean there's no lag time." In other words, sponsored video provided by PR firms "allows reporters to cover stories while cutting travel expenses." Videos can also help "companies with budget restraints, or corporate executives who want to deliver a message to employees," without traveling.

Main Source: 
PR Week, April 20, 2009

Nasdaq Sets Deadline for Medialink Delisting

Submitted by Bob Burton on April 27, 2009 - 4:14am

Medialink Worldwide, the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), reported that on April 20 it was notified by the Nasdaq Stock Market that shareholder equity in the company at the end of December 2008 was only $2,181,000 when the minimum requirement for listing on the exchange was $2,500,000.

Main Source: 
Medialink Worldwide Media Release, April 24, 2009

Fake News Titan Staggers

Submitted by Bob Burton on April 15, 2009 - 2:53pm

Medialink Worldwide, the largest producer of fake news products such as video news releases (VNRs) and audio news releases (ANRs), is teetering on the brink of collapse.

Main Source: 
Medialink Worldwide Media Release, April 15, 2009

NATO PR Push Targets Journalists, Youth

Submitted by Diane Farsetta on April 2, 2009 - 2:45pm

As the North Atlantic Treaty Organization (NATO) turns 60 and some ask why the Cold War alliance still exists, NATO is launching new media and public relations efforts. The NewsMarket, an online source of b-roll and video news release footage, is providing NATO-produced videos to journalists.

Main Source: 
The NewsMarket (via Marketwire), April 1, 2009

Fake Drug News Online, Without Risk Information

Submitted by Diane Farsetta on December 5, 2008 - 9:58am

A consumer group filed a complaint against the medical device company Medtronic, because an online video promoting one of the company's products "did not make consumers aware of the risks, warnings, precautions or side effects" associated with the product. The video, which was posted to the YouTube website, was produced for Medtronic by the broadcast PR firm VNR-1 Communications. After a consumer group, Prescription Project, filed a formal complaint with the U.S. Food and Drug Administration (FDA), Medtronic pulled the video from YouTube.

Main Source: 
Pioneer Press (St. Paul, Minnesota), December 3, 2008
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