In the weeks before the 2010 mid-term elections, the Tea Party and its activities dominated the media, but there was a decided lack of discussion about exactly what the Tea Party is. Major media seemed sold on the idea that the Tea Party is one big homogenous, spontaneous grassroots uprising, but this was not the case. Apart from a single, exhaustive article in the August 30, 2010 edition of The New Yorker (aptly titled "Covert Operations,") that linked the wealthy billionaire Koch Brothers' and their corporate interests to the Tea Party, few media outlets discussed which factions of the movement were truly grassroots, which were corporate-backed, and to what extent corporations supported the "movement."
Here at PRWatch, we strove to tease out the difference between various Tea Party factions, like the GOP-backed Tea Party Express, the grassroots Tea Party Patriots and the for-profit corporation called Tea Party Nation. We found out which factions were getting the big money, who their PR operatives were, what types of PR tricks they were engaging in, and more.