Cause-Related Marketing

Posted by Diane Farsetta on April 03, 2008

Prescription pills"I've never been on the opposite side of the NAACP," said Dr. Alicia Fernandez, an associate professor of clinical medicine. "I've been a big admirer of the SEIU" labor union.

Posted by John Stauber on March 31, 2008

"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ...

Posted by Diane Farsetta on March 28, 2008

bleachIn an unprecedented move by one of the Big Green environmental groups, the "Sierra Club's national board voted March 25 to remove the leaders of the Club's 35,000-member Florida chapter, and to suspend the Chapter for four years." What did the chapter do?

Posted by Diane Farsetta on February 11, 2008

GM's Bob LutzGM's Bob Lutz, in one of the company's fake news spotsIn January, General Motors launched a new website, "GMnext" (which includes a wiki), to mark its 100th anniversary and

Posted by Diane Farsetta on January 23, 2008

The U.S. Department of Homeland Security "is paying a Pennsylvania ad firm to pitch 'pre-written' winter-weather-preparedness articles" to national and local media.

Posted by Diane Farsetta on January 14, 2008

BP solar ad from 2004The energy company BP's rebranding as "Beyond Petroleum," led by WPP Group's Ogilvy & Mather, is reviewed by Adweek's Gregory Solman.



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