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"Prozac Nation: Revisited," a show that aired on U.S. National Public Radio member stations, "featured four prestigious medical experts discussing the controversial link between antidepressants and suicide. ... All four said that worries ... have been overblown." But the show did not disclose that all four "have financial ties to the makers of antidepressants," or that the series that produced the show, "The Infinite Mind," has received "unrestricted grants" from drug companies including Eli Lilly, the makers of Prozac. One guest, Peter Pitts, heads the industry-funded Center for Medicine in the Public Interest and is "senior vice president for global health affairs at the PR firm Manning Selvage & Lee," which counts among its clients Eli Lilly, GlaxoSmithKline, Pfizer and "more than a dozen other pharmaceutical companies." In other drug news, Congressman Bart Stupak held a hearing titled "Direct to Consumer Advertising: Marketing, Education or Deception?" Stupak said "he wants to lay the groundwork for future legislation to tighten controls on drug marketing," reports the Wall Street Journal. The hearing addressed such "recent controversies" as ads for Pfizer's Lipitor, where artificial heart inventor Robert Jarvik "appears to be giving medical advice," and ads for Johnson & Johnson's anemia treatment Procrit that promote off-label uses for the drug.

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ... [David Fenton] said the team would work for a variety of causes, not just MoveOn.org. Fenton also handles public relations for Global Green; Friends of the Earth; Bono's One Campaign; Refugees International; and Human Rights Watch, among others. 'Right now, the idea is to help win the election and talk about issues on global warming and women's rights,' he said." MoveOn's political strategist Tom Matzzie and its founder Wes Boyd also founded Campaign to Defend America, currently running advocacy TV ads against John McCain.

The U.S. Federal Trade Commission is suing NextClick Media, Inc., an Internet advertising company, over Web sites they operate that offered "free 10-day trials" of an herbal stop-smoking patch called "Nicocure," "Stop Smoking 180" and "Zero Nicotine." The sites claimed the product worked better than nicotine patches and had a "97% success rate." People who signed up for the "free trial" got a 30-day supply instead of a 10-day supply, then were told they had to pay for all 30 days if they chose to keep it. If they returned the product, they were assessed a $7.95 restocking fee. People who agreed to the "free trial" also found themselves enrolled in a "continuity program" that automatically billed their credit or debit card a monthly charge of up to $99.95 until they canceled. Customers found contacting the company to get out of the arrangement nearly impossible. None of the costly terms of the "free trial" were disclosed on the company's Web sites. After the FTC sued the company, NextClick agreed to halt its deceptive practices.

Buried in junk mail...what to do?A recent blog about the pro-junk mail lobby and its front group, Mail Moves America, drew many comments. Mail Moves America is a coalition of businesses that oppose efforts to create a legislated "Do Not Mail" list to protect citizens from being showered with unwanted junk mail,Junk mail is clearly a hot topic that arouses strong emotions on all sides. As electronic mail moves closer to overtaking paper mail as the medium of choice for written communication, it is clear that the Post Office remains an essential way to communicate and transfer goods. Still, many people are overwhelmed with junk mail and have little idea how to stop it.

The ad that got Shell in troubleBritish consumers are mad, and they aren't going to take it anymore. In its annual report, the advertising watchdog organization Advertising Standards Agency (ASA) recorded more than four times as many complaints against corporations for greenwashing in 2007 as in the previous year. "The ASA has already censured several high-profile companies including Suzuki, Shell, Ryanair and Toyota for the practice of 'greenwash' -- where companies are found to have misled consumers on their environmental practices as a business or of the particular benefits of a product or service." The Shell ad that caused concern featured a graphic of a refinery that spewed flowers from its smokestacks. The communications firm Futerra also released a report, using in part the ASA findings, that found that the auto and energy industries were those most likely to receive complaints. The Futerra agency also published a greenwash guide, with tips on how to spot the tactic in action. The list includes fluffy language, a green product vs. a dirty company, suggestive pictures, and what they call "best in a bad class" as warning signs.

The Center for Public Integrity has begun a five part report on the stunning impact of big money advocacy groups in electoral politics, from MoveOn to Freedom's Watch. "Their names roll off the tongue with a patriotic cadence: Freedom’s Watch, Democracy Alliance, Citizens United, Progress for America, Foundation for a Secure and Prosperous America. These are the new giants of American politics, the well-funded groups organized behind a veil of secrecy to influence the voters’ choice for president of the United States in 2008. Financed by many of the nation’s wealthiest investors and business leaders, as well as millions of small donors, these organizations are responsible for a flood of political attack advertising. ... With their identities hidden under stunningly misleading names and legal technicalities, many offered questionable facts and unproven charges intended to confuse voters or appeal to their worst prejudices."

An April 7, 2008 citizen journalism task asked people to investigate tobacco industry brainstorming documents at the Legacy Tobacco Documents Library. That request led to a marvelous blog titled "The Sick and Crazy Science Tobacco Companies Pursue to Get You Hooked," posted on Alternet by Scott Thill, in which he describes some of his finds, including a bizarre research project to investigate the effect of a chemical in cigarette smoke called nitric oxide on cat penises. From nacho cheese-flavored cigarettes to on-pack contests to win everything from Clearasil to used celebrity underwear, tobacco industry brainstorming documents contain an untold number of bizarre marketing, advertising and product design ideas. Thill's blog praises TobaccoWiki's Brainstorming documents page, as well as citizen journalism and the new ways that research wikis are allowing people to compile and share information.

A recent Wall Street Journal editorial claimed that a landmark environmental liability case against Chevron was being judged by "Ecuador's kangaroo courts." Ecuador's Ambassador to the U.S., Luis Gallegos, responded that Chevron had filed 10 affidavits before U.S. federal judges "praising the fairness of Ecuador's court system," in order to get the case out of U.S. courts. "Happily, its PR efforts have been frustrated by the fact that Ecuador no longer has 'banana republic' institutions that can be controlled through extrajudicial pressure," he wrote. When the two Ecuadorians leading the legal case against Chevron were awarded the Goldman Environmental Prize, the company turned to crisis management adviser Sam Singer for advice. Chevron's counter-attack included a San Francisco Chronicle opinion column. Chevron's ham-handed PR inspired cartoonist Mark Fiore to satirize the company's "Human Energy" campaign.

"Green" Toyota Prius adAs a manufacturer of gas/electric hybrid cars, Toyota has enjoyed a public image as an environmentally responsible company. Toyota runs television ads playing up the "green" appeal of its Prius hybrid. So it was particularly disappointing to find that Toyota has been nominated to Corporate Accountability International's 2008 Corporate Hall of Shame for being substantially less green than the automaker has led the public to believe. Toyota has been quietly lobbying against a proposal to increase vehicle fuel efficiency standards to 35 miles per gallon by 2020. The company also belongs to the Alliance of Automobile Manufacturers and the Association of International Automobile Manufacturers, two trade groups suing to stop a new California law to reduce greenhouse gases. Toyota has also opposed bills in several states that would require cars emit less pollution, and that would require a percentage of cars sold to be low or zero-emission vehicles. And thanks to models like the Tundra, a gas-guzzling pickup truck that gets an average of 14 miles per gallon, Toyota's fleet-wide fuel efficiency standards are actually lower now than they have been in two decades.

Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the Pentagon's pundits, a stealth campaign on Wikipedia, and how Monsanto's not feeding the world. In "Six Degrees of Spin and Fakin'," does Torie Clarke really believe it's a post-spin world? The Weekly Radio Spin is freely available for personal and broadcast use. Podcasters can subscribe to the XML feed on www.prwatch.org/audio or via iTunes. If you air the Weekly Radio Spin on your radio station, please email us at editor@prwatch.org to let us know. Thanks!