U.S. Military Gets Picky about Whom It Embeds

In an interview with Foreign Policy, former Newsweek Baghdad bureau chief Rod Nordland said the situation in Iraq is "a lot worse ... than is reported. The administration does a great job of managing the news." He added, "The military has started censored many [embedded reporting] arrangements. Before a journalist is allowed to go on an embed now, [the military] check[s] the work you have done previously.

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Blogging for Dollars (Again)

"Media today is so cynical that you have to come out and say that shilling without disclosure is a bad idea," writes BusinessWeek's Jon Fine. Fine reports on product placement on web logs or blogs. Ted Murphy of the Tampa, Florida ad agency MindComet launched the BlogStar Network in 2004, which paid $5 to $10 per post. He said "a couple thousand" bloggers had cashed in, via the network.

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Wal-Mart's New Targets

Latinos, African-Americans, baby boomers, high-income and rural shoppers -- Wal-Mart wants you. Those are the key communities identified in a six-page document that outlines Wal-Mart's future marketing plans. The giant retailer is reviewing its marketing strategy, due to slow growth. The document asks advertising agencies to describe how they would handle Wal-Mart's $570 million account.

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