Putin PR Fest Surrounds G8 Summit
Submitted by Diane Farsetta on
The St. Petersburg G8 summit is at the center of a public relations maelstrom, reports The Times.
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The Sins of Ralph Reed
Submitted by Sheldon Rampton on
Why won't Ralph Reed talk to reporters, even though he's running for public office? "He can’t afford to," writes Sean Flynn in a lengthy profile of the scandal-dogged former Christian Coalition organizer. "If he does, they’ll just start asking him all those uncomfortable questions that have nothing to do with being lieutenant governor.
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"Cause-Related Marketing": Why Social Change and Corporate Profits Don’t Mix
In the 1980s, a new form of marketing was born: Cause-Related Marketing (CRM), a hybrid of product advertising and corporate public relations. CRM aims to link corporate identities with nonprofit organizations and good causes. As a tax-deductible expense for business, this form of brand leveraging seeks to connect with the consuming public beyond the traditional point of purchase and to form long-lasting and emotional ties with consumers. However, what might seem like a fair exchange between corporations in search of goodwill and non-profits in search of funds also raises a range of troubling social, political and ethical questions.
CRM is, first and foremost, a market-driven system. Therefore, a non-profit organization's chance of obtaining CRM funding hinges on its ability to complement sales messages. However, it is often the case that vital social issues are only -- or are best -- addressed by "edgy" groups or by using controversial tactics.
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