Public Relations

PR Driving "Carbon Neutral" Greenwashing

The Advertising Standards Authority of Ireland (ASAI) is alarmed about the extent of corporate greenwashing. The authority's chief executive, Frank Goodman, explained, "You are not allowed to say your product is good for the environment unless you can prove this.

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Auto Association "Empowers" Consumers

The Alliance of Automobile Manufacturers, a trade association of car and light truck manufacturers, has launched "EcoDriving," "a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions." The campaign will utilize social networking, events, and media outreach to "offers manufacturers an opportunity to show consumers they are part of the solution." Colorado Gov.

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Yet Another Kind of Fake News

As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free.

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Former IndyMac Employees Go Swift Boating

Former employees of the failed California IndyMac Bank have hired the Swift Boat Veterans for Truth's former public relations firm, Creative Response Concepts (CRC), in an attempt to hold Senator Charles Schumer responsible for the bank's collapse.

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