Public Relations

Spinning the Spin on Barack Obama

Obama New YorkerThe cover of the upcoming issue of the New Yorker magazine bears a satirical cartoon that incorporates practically every jab the right wing has taken at Barack Obama and his wife Michelle: the couple is pictured standing

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A Match Made In Political PR Heaven

Karen Hughes and Mark PennFormer undersecretary of state for public diplomacy and public affairs and longtime George Bush advisor and confidante Karen Hughes has taken a position with PR giant Burson Marsteller.

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The PR People in the Lost Chapter on Iran / Contra

To understand how the Bush administration "could fool tens of millions of Americans, intimidate Democrats, and transform the vaunted Washington press corps from watchdogs to lapdogs," look to the 1980s, suggests Robert Parry.

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Who Really Benefits from Voluntary Corporate Codes of Conduct?

PinnochioA recent investigation by BBC Television showed British American Tobacco (BAT) violating its own voluntary marketing and advertising codes in Malawi, Mauritius and Nigeria. Contrary to BAT's public pronouncements that it doesn't want children to smoke, the company was caught using marketing tactics in these countries that are known to appeal to young people, like advertising and selling single cigarettes, and sponsoring non-age-restricted, product branded musical entertainment.

As trading has become more global and corporations have become more multinational, countries started discovering that they have little recourse to rein in the harmful behavior of corporations. As public clamor to regulate multinationals has grown, companies have increasingly responded by adopting "voluntary codes of conduct." But what are the real purposes for these codes? Are they just window dressing, or worse?

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