Pharmaceuticals

New Participatory Project: Maximum Weirdness: Tobacco Industry Brainstorming Documents

brainstormA rock cocaine cigarette filter? A cigarette that delivers birth control and sexual stimulant drugs to the smoker at the same time? A geriatric brand? All of these are actual ideas for new products and promotions that were recorded at cigarette company "brainstorming" meetings.

Yes

Lavishing Doctors with Drug Money

Medicines Australia (MA), the peak drug industry lobby group, has unveiled details of how much its 42 member companies (and one non-member) spent in the last half of 2007 on each one of over 14,000 events that were designed to promote their drugs to doctors.

No

Pricing Doctors

A proposal before the Massachusetts state Senate to ban drug company gifts to doctors is generating controversy. "To imply that doctors who have invested years and tens of thousands of dollars in their profession can be bought with a dinner or a package of Post-its is beneath contempt," wrote the husband of one doctor. But Dr. Daniel J.

No

Telling It Like It Is

The director of external relations for Procter & Gamble, Mark Chakravarty, recently told a UK healthcare PR conference that the drug industry is less than popular with the public. "There is a high suspicion of the pharma industry. Greed, dishonesty and fraud are some of its associations. The clinical trial press this week and an increased number of drug scandals add to this image," he said.

No

The Invisible Hands Guiding Doctors' Continuing Education

Ray Moynihan reveals that while educational events have been advertised to Australian medical practitioners as being independent, behind the scenes sponsoring drug companies were being offered the chance to nominate speakers and topics relating to their drugs.

No

Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics

In early January, the U.S. House Committee on Energy and Commerce began investigating celebrity endorsements in television ads for brand-name drugs. The investigation was sparked by Pfizer's commercials for its best-selling cholesterol drug Lipitor. These direct-to-consumer (DTC) ads feature Dr. Robert Jarvik, a pioneer in the development of the artificial heart. Viewers are not told that Jarvik is not a cardiologist, nor is he licensed to practice medicine. His presentation as a trusted expert, Pfizer presumably hopes, is enough to persuade viewers to ask their doctors for Lipitor by name. And that would help erode the increasing competition from generic alternatives.

Pages

Subscribe to Pharmaceuticals