The pharmaceutical company Pfizer "is preparing an advertising and public-relations campaign to counter concerns about its antismoking drug Chantix, once trumpeted as a potential billion-dollar-a-year blockbuster." So far, Pfizer has "run ads in five major newspapers in which its medical director explains Chantix's risk-benefit balance." The drug company will soon "start hosting ro
New York Times reporter Melody Petersen, who covered the pharmaceutical industry for four years, has now published a book titled Our Daily Meds: How the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs.
At an inquiry into the problems facing cash-strapped public hospitals in New South Wales, Australia, neurologist Dr Suzanne Hodgkinson explained that doctors sought financial support of drug companies. "I had insufficient clerical support and so as to try and remedy that I approached a company to help me with that on a temporary, part-time basis. ... Quite a few senior doctors do try to raise money to help with the provision of services," she said. Hodgkinson raised A$20,000 for the position, but would not name the drug company funder.
A rock cocaine cigarette filter? A cigarette that delivers birth control and sexual stimulant drugs to the smoker at the same time? A geriatric brand? All of these are actual ideas for new products and promotions that were recorded at cigarette company "brainstorming" meetings.