Recent comments

  • Reply to: Spin Doctors   14 years 11 months ago
    I'm planning to organize a panel on ethics at the next meeting of the International Federation of Science Editors in Melbourne, Australia in 2006. Suggestions about qualified speakers in the medical field who might be intersted in participating would be welcome.
  • Reply to: How to Bury a Mad Cow   14 years 11 months ago
    Since the first incident of BSE reported in North America, I've been asking the USDA and the FDA if the downers or any other contaminated animals are being put into pet food.<P> So far no replies.<P> I wrote the Canadian Ag people and they do have oversight on their animal feeds, including pet food.<P> Now, if Canada can relatively reasssure us, why cannot our own government?
  • Reply to: How to Bury a Mad Cow   14 years 11 months ago
    Hello John, Liked your Milk Carton -"Have your seen this Cow?" I just recently found your stomach turning articles. The news media is doing us a great disserve, printing people and entertainment news while Rome burns. Here are a few more Question that crossed my mind. Mad Cow Disease: Is America Eating the Evidnece? Mad Cow Disease: Is Corporate Greed Putting Madness in Buns? Mad Cow Disease: Are Soldiers Eating the Evidence? In discussions on Civil war there is much commentary about the poor quality of meat and food provided to the troops of the north by government contractors. Is the government protecting itself? Is it more than corporate greed? Thanks Tegularius Secundus
  • Reply to: When Is a Commercial Not a Commercial?   14 years 11 months ago
    The damn thing is, it would be easy to require digital signatures on all video feeds that enter the media stream. We would need laws to hold people accountable for fraudulent use of those signatures. Companies or entities that release video feeds would have to keep a log of all uses of the digital signature. News organizations would be required to reveal who signed the video press release, and consumers should be able to check the logs to see who really produced the feed. It would be no more difficult than signing an email. We have the technology.
  • Reply to: Edelman's Rescue Plan for the PR Industry   14 years 11 months ago
    A couple of responses to Bob & Sheldon re: Edelman.</p> <p>Every OTC company that goes public is virtually required to employ investor relations and public relations counsel. I have worked for many start-ups and entrepreneurs who didn't have deep pockets. They barely had a shirt on their back. Entrepreneurs may excel at the big idea and pulling together a team to realize their vision but they often need serious help in communicating their business plan to a broader audience.</p> <p>Yes, big corporations have deep pockets for big-money PR programs. They have a lot on the line and 30,000 to 150,000 employees and a slew of investors, vendors and partners who depend on their success. Like advertising and other forms of marketing, public relations is part of the process, whether you need to sell a product, service or idea.</p> <p>The PR programs that succeed in stalling legislation and swamping public debate are unfortunate and fail as often as they succeed. Political parties, in my mind, are the experts at this. Look at the important legislation and appointments pending in federal government and how both sides of the aisle pull out their big guns and spin slogans and threaten and posture on television and in print media like we are waging an ideological civil war. Okay, “everything” is not PR but business, law, politics, and even education depends on it. That’s a fairly broad constituency.</p> <p>How do we cut through this? Think of the single blogger who is credited with killing the new EU Constitution. You could say that he is an obstructionist. You could also say he is a hero and patriot. He didn't have a printing press or a lot of money or connections. He had an idea and conviction. He cut through the clutter and people responded and he was the catalyst who bucked the government-sponsored PR machine.</p> <p>Blogs (Internet communication) are altering history in many profound ways. When I say there are few secrets anymore I mean that every employee of every company now has a soapbox to tell the world about what really goes on inside the once-protected walls of the office. H-P, Sun, and Microsoft are examples of large corporations who encourage employees to blog without prior management approval. Look at how we were treated to the internecine struggles at Los Alamos, of all places, through a public blog. Citizen-journalists (I count myself as one) are on the rise and they are finding a growing number of credible, paying outlets. They are not dependent on corporate media politics and they are not afraid to inject their voice in the news.</p> <p>Anyway, weren't we talking about Edelman?</p> <p>Besides being a second-generation PR guy, he is CEO of a company that has nearly 2,000 employees in offices worldwide and a host of clients who are jittery about their flacks being public. He is putting his views out there for the public and employees to pick apart. I think that is exemplary and other CEOs should follow suit. The 500 influencers? A flawed idea. So? Carl Pavano pitches good games but the Yankees can’t seem to back him up with enough hits to win. Chances are you will see him on the mound again.</p> <p>The PRSA code of ethics? I don’t know, I never took the PRSA seriously. Public relations is such a fractured industry that I don’t know if it is possible to have a unifying body. It may be up to each PR firm to develop their own code. We can then judge clients, and PR firms, by how closely they adhere to that code. News outlets are going through the same struggle as they discover journalists fabricating sources and sales people conspiring to inflate circulation figures.</p> <a href="http://www.markrose.org" >See Mark Rose biography</a>

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