Politics

Conservative Pundits Feel the Heat

"The right wing talk media empire is taking some hits," observes Anthony Violanti. Rush Limbaugh got the boot from ESPN last week after making racially charged comments about "black quarterbacks." Michael Savage was fired by MSNBC after saying he wished a gay caller would "get AIDS and die." Bill O'Reilly at Fox News has made himself a laughingstock with his temper tantrums and attempt to sue satirist Al Franken. Columnist Robert Novak is in the center of a controversy about his role in publishing a White House leak that outed an undercover CIA officer.

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Arnold's PR Muscle

"Throughout his career as a bodybuilder and action-movie star, Arnold Schwarzenegger has shaped his public persona much as he once sought to sculpt his champion muscles - with a domineering determination," write Dion Nissenbaum and Eric Nalder. His obsession with controlling his image goes even beyond the practices of other Hollywood celebrities. "Arnold's entire career has been manufactured," said Arthur Seidelman, who directed Schwarzenegger in his first action film. "He is very much in control of his image and has shaped that image every step of the way.

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The Spin War Trumps the War on Terror

The White House official who leaked the identity of CIA operative Valerie Plame did more than attack a political enemy, writes Shaun Waterman. Plame worked for the CIA "on the very issue the Bush administration says was at the heart of its decision to go to war with Iraq: weapons of mass destruction. ... Plame's outing, whomever did it, has damaged the very effort the White House said it was pursuing in going to war in the first place. A very important line has been crossed here. The integrity of the policy goals - non-proliferation of weapons of mass destruction - is now seen by at least some in the White House as less important than the integrity of the message - we didn't exaggerate the case against Iraq. ... The message seems to have trumped everything, even the need to get it right in the war on terror." And as Walter Shapiro notes in USA Today, the Plame flap is only one of several scandalous recent developments related to the war in Iraq. "In the past week, three major Iraq-related developments should have, in theory, caused lasting embarrassment to the Bush administration," Shapiro writes. "But because none of these flaps touched on illegality, they have been treated as one-day stories."

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Bill O'Reilly Decides, You Shut Up

"Fox News channel talk show host Bill O'Reilly says 'shut up' the way other people say 'um,'" observes Jack Shafer. "On his daily show, The O'Reilly Factor, he uses it as a place-holder for an idea still formulating in his brain. As a way to begin a sentence, end it, or punctuate it. ... He's even heaved this impolite language at entire nations, demanding they recuse themselves from the international conversation. In the half-decade his top-rated show has been on the air, he's called for the muzzling of practically everybody.

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Fox's Suit Sells More Books

"I'd love to make the case that Fox News will suffer irreparable damage to its reputation as a result of its frivolous lawsuit against satirist and author Al Franken, but I can't," writes Paul Holmes for PR Week. "Because the kind of people who take Fox News seriously won't care, and the kind of people who care are already incapable of taking Fox News seriously. ...

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The Terminator's Political Machine

Who are the figures behind actor Arnold Schwarzenegger's campaign to become the governor of California? Max Blumental looks at the behind-the-scenes political operatives who have orchestrated the state's recall election. Schwarzenegger's high-priced consultants, George Gorton and Don Sipple, have worked with Republican operatives including Howard Kaloogian, David Gilliard, and former Enron pollster Frank Luntz, who "devised a strategy for the recall campaign centering around negative character attacks and avoidance of policy discussion," Blumenthal writes.

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Techies, Politics Now Click

"After years as political agnostics, the programmers and engineers who orchestrated the technological revolution of the 1990s are trying to reboot government," writes Joseph Menn. "They have money, earned during the boom. They have time, found since the bust. And they are using their technological savvy to recruit even casual Internet users to their causes." Menn looks at the new "techno-populists" such as MoveOn.org and DigitalConsumer.org.

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