Race / Ethnic Issues

Posted by Diane Farsetta on October 03, 2006

"Wal-Mart Stores accounts for 65% of Latino music sold in the U.S. -- more than double the giant retailer's market share in the general market," writes AdAge.

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Posted by Diane Farsetta on September 13, 2006

FCC commissioner Jonathan Adelstein"Media democracy" is a term that everyone defines a little differently.

Is it quality reporting that not only informs about local, national and international issues, but also facilitates citizen involvement? Is it having the diversity of our communities represented among media owners? Is it giving local programmers access to the airwaves? Is it holding broadcasters to the terms of their freely-granted licenses? Is it ensuring a variety of news and cultural media offerings?

Posted by Diane Farsetta on September 05, 2006

PR Week has good news for marketers and PR professionals seeking to reach Black audiences: there are "about 1,100 [radio] stations in the U.S. programmed toward African Americans. ...

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Posted by Diane Farsetta on August 18, 2006

Andrew Young, the former civil rights leader turned chair of the front group Working Families for Wal-Mart, resigned from the pro-Wal-Mart group, after making remarks he now calls "demagogic" and "racist shorthand." During an interview with the Los Angeles Sentinel, Young said Wal-Mart should cause small local stores to go out o

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Posted by Diane Farsetta on July 10, 2006

Latinos, African-Americans, baby boomers, high-income and rural shoppers -- Wal-Mart wants you. Those are the key communities identified in a six-page document that outlines Wal-Mart's future marketing plans. The giant retailer is reviewing its marketing strategy, due to slow growth. The document asks advertising agencies to describe how they would handle Wal-Mart's $570 million account.

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Posted by Sheldon Rampton on June 22, 2006
Hadji Girl
Joshua Belile performs "Hadji Girl" at the Al-Asad Air Base in Iraq.

Posted by Diane Farsetta on June 20, 2006

"The tentacles of the transnational mediopolies reach deeper into racial and ethnic communities than ever before," warns media analyst and activist Makani Themba-Nixon. "For some, this is a triumph in diversity. Big corporations reaching consumers of color is something they say we should celebrate. However, this market penetration has gone hand in hand with decreasing media ownership by people of color. ... Diversity in staffing (especially at the top) is closely tied to diversity in ownership.

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Posted by Judith Siers-Poisson on June 16, 2006

According to its website, the PR firm Edelman has expanded and renamed its division aimed at marketing to ethnically diverse audiences. Rosa Alonso is joining Edelman as Senior Vice President to oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing.

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