media

Syngenta PR’s Weed-Killer Spin Machine: Investigating the Press and Shaping the "News" about Atrazine

- By Beau Hodai and Lisa Graves

Documents obtained by the Center for Media and Democracy, recently unsealed as part of a major lawsuit against Syngenta, reveal how the global chemical company's PR team investigated the press and spent millions to spin news coverage and public perceptions in the face of growing concerns about potential health risks from the widely used weed-killer "atrazine."

This story is part of a new series about this PR campaign to influence the media, potential jurors, potential plaintiffs, farmers, politicians, scientists, and the Environmental Protection Agency (EPA) in the midst of reviews of the weed-killer's potential to act as an endocrine disruptor, over the past decade or so.

Dealing with Meddlesome Reporters

 Reporter Danielle Ivory (Source: UC)Two years ago, on March 2, 2010, Huffington Post Investigative Fund (HuffPo) reporter Danielle Ivory contacted Syngenta Corporation Director of Corporate Communications-North America Paul Minehart and asked, as reporters do, a few questions.

Little did she know her questions to Syngenta—which reported sales of over $11 billion that year, almost half of which, $5 billion, was profit—would provoke the creation of a secret dossier on her.

How News Gets Framed Influences Public Emotions Towards Corporations

TVsetCorporate spinmeisters may take note of a new study out this month by University of Missouri and University of Singapore researchers. They studied readers' reaction to various news articles and found that the subtle way in which journalists report on crises -- like oil spills, plane crashes or product recalls -- can affect the public's attitude towards the corporation involved in the crisis. Not surprisingly, the public tends to respond more favorably towards a corporation if the story is given a "sadness-frame," meaning if it centers around the plight of the victims and how relief is being delivered. By contrast, if a story focuses on the corporation's contribution to the crisis, including laws that were potentially broken and possible punishment, it elicits a more negative attitudes towards the corporation. The research may prove useful to corporate criminals as well as accident-prone industries. "It is important for corporations to put on a human face during crises," Cameron said. "If a corporation can focus on the well-being of the victims and how the corporation will improve following the crisis, they have a better chance of influencing 'sadness-frame' news coverage as opposed to 'anger-frame' coverage. If the news coverage remains 'sadness-framed,' public perception will stay more positive." Watch for this spin in your local news and keep us informed at PRWatch.org.

Filmmaker Seeks Support for "Wisconsin Rising" Film

Hundreds of thousands surrounded the Wisconsin State Capitol building a year ago in response and protest of Governor Scott Walker's radical agenda, including his proposed "budget repair bill" to balance the budget on the back of state workers. There to document history in the making, was independent filmmaker Sam Mayfield from Burlington, Vermont. Sam was seen everywhere with her high definition camcorder, at Walker press conferences and climbing though Capitol windows with protesters. In the many months she was in Wisconsin, she obtained hundreds of hours of footage -- often at moments when hers was the only camera present. Among her hundreds of interviews with newsmakers and protesters, the Center for Media and Democracy's Mary Bottari was interviewed for the project on the role that ALEC played in shaping the Walker agenda. "People really need to pay attention to this and start bird-dogging these institutions, these legislators and these corporations and taking back their democracy," Bottari said of ALEC.

ALEC Politician Claims ALEC Meetings Are "Open to the Public." Really?

ALEC's Rep. Bill Howell (R-VA)Confronted with a report by ProgressVA stating that through the American Legislative Exchange Council (ALEC) corporate lobbyists get access to legislators "behind closed doors," ALEC politician Bill Howell dismissed the claim and told the Richmond Times-Dispatch that all ALEC meetings were open to the public.

Really?

That would be breaking news to both traditional press and the online media that have been blocked from ALEC meetings and are increasingly being threatened with arrest.

Lobbying Firm Caught Editing Wikipedia Article on Beer Brand

Stella ArtoisAnheuser-Busch's United Kingdom division, InBev, employed a lobbying firm to edit the Wikipedia entry about its Stella Artois brand of lager to delete a negative reference to the brand. Portland Communications, a lobbying firm run by a former adviser to Tony Blair, deleted the term "wife-beater" from the Wikipedia article about Stella Artois, reportedly to "challenge any connections between the brand and domestic violence." Stella Artois, one of the biggest brands of lager in the UK, in recent years has earned the nickname "wife beater" because of its high alcohol content and apparent popularity among rowdy soccer players. The changes on Wikipedia were made by a user named Portlander10, who had an IP address traceable to Portland Communications. Portland maintains that the changes were made openly and within Wikipedia's rules. In the wake of this revelation, though, a meeting has been scheduled between the Chartered Institute of Public Relations and Wikipedia to give PR professionals guidance for working on Wikipedia, and to develop a code of conduct for PR professionals to help minimize attempts to mask the true identity of PR pros seeking to edit the site.

The Real "Winner" in Iowa: New "Super" Front Groups That Are Super Corrupting Our Democracy Thanks to "Citizens United"

Contrary to most press accounts, there was a decisive winner in the Iowa caucuses last night, and it was neither Rick Santorum nor Mitt Romney. The "winner" was the so-called "Super" PACs (political action committees), the mutant front groups for political candidates that were "created" in the aftermath of the U.S. Supreme Court's 5-4 decision that unleashed corporations and billionaires to spend unlimited money influencing elections.

The House of Saud and the Big Banks Move in on Twitter

Saudi Prince Alwaleed bin TalalAs Time Magazine names 'The Protester' as person of the year, news broke that Saudi billionaire Prince Alwaleed bin Talal joins JPMorgan Chase as a major stakeholder in Twitter, the social media network that catapulted both the Arab Spring and Occupy Wall Street movement onto the global stage.

Walker Enlists Karl Rove Protégé to Promote New Protest Policy

As Wisconsin Governor Scott Walker's new policies restricting protest in the Wisconsin capitol take effect in advance of the anniversary of 2011's historic labor uprisings, the controversial governor has enlisted a new spokesperson to sell the rules, a 28-year old protégé of Karl Rove and new political appointee of the governor.

Facebook Agrees to Change Privacy Practices

FB logoThe Federal Trade Commission (FTC) announced Tuesday that it reached a proposed settlement with the social networking site Facebook for charges it has failed to keep promises about guarding the privacy of information of its consumers. The settlement comes in response to a two-year federal investigation and demands by a coalition of pro-privacy groups, including the Center for Media and Democracy, to investigate these claims in order to protect the some 200 million Facebook users in the United States.

Apple's New IPhone 4S Opposes Abortion

Siri logoApple is being accused of using its new IPhone 4S to promote an anti-abortion agenda. IPhone 4S users in big cities have found that when they ask their IPhone to locate abortion clinics, the phone's new voice-assistant, Siri, says she can't find any. Instead, she directs users to "crisis pregnancy" centers, which do not offer abortion services. When an IPhone user named Kristen asked Siri why she is anti-abortion, the phone responded, "I just am, Kristen." Users who ask the phone to locate places where they can get emergency contraception are shown a Google results page containing definitions. Siri may not help IPhone owners find abortion services or even emergency contraception, but she will help users locate strip clubs, escort services, Viagra and plastic surgeons who do breast implants. Siri will even recommend a good place to dump a body.

Syndicate content