human rights

The Colombian government -- which is dogged by controversy over its human rights record -- is seeking help from British PR firms to help promote a "modern" image amongst journalists and politicians. Colombia's deputy head of mission in the UK, Andelfo Garcia, told PR Week that "the stereotype of Colombia is not right. We are a growing country with a good story to tell. We need someone to help us reach out to the UK media, its politicians and its businesses." The UK-based Colombia Solidarity Campaign and other groups have shone the spotlight on Colombia's poor human rights record. In the U.S., Colombia has hired Johnson, Madigan, Peck, Boland & Stewart and Andrew Samet from Sorini, Samet & Associates to help lobby the U.S. Congress to pass the U.S. - Colombia Free Trade Agreement. In early April, Colombia terminated its contract with the PR firm Burson-Marsteller, after taking exception to comments by its CEO, senior Hillary Clinton campaign adviser Mark Penn.

Author Eric Schlosser editorializes about "the growing threat to civil liberties posed by corporate spying," citing Burger King Corporation's spying on the Student/Farmworker Alliance and the Coalition of Immokalee Workers, through Cara Schaffer and her private security firm, Diplomatic Tactical Services. "The Bill of Rights was adopted to protect Americans from the abusive power of their government. I’ve come to believe that we now need a similar set of restrictions to defend against irresponsible corporate power. Today companies like Wal-Mart and ExxonMobil have annual revenues larger than the entire budgets of some states, and they employ former agents from the F.B.I., the C.I.A. and the Secret Service to do security work," Schlosser writes. "John Chidsey, the chief executive of Burger King, knew about the use of Diplomatic Tactical Services. Mr. Chidsey should get a chance to raise his right hand and tell members of Congress why he thinks this sort of behavior is acceptable." Meanwhile, Burger King says it is "investigating online postings made by one of its vice presidents vilifying the Coalition of Immokalee Workers," reports the Fort Myers News-Press.

A recent Wall Street Journal editorial claimed that a landmark environmental liability case against Chevron was being judged by "Ecuador's kangaroo courts." Ecuador's Ambassador to the U.S., Luis Gallegos, responded that Chevron had filed 10 affidavits before U.S. federal judges "praising the fairness of Ecuador's court system," in order to get the case out of U.S. courts. "Happily, its PR efforts have been frustrated by the fact that Ecuador no longer has 'banana republic' institutions that can be controlled through extrajudicial pressure," he wrote. When the two Ecuadorians leading the legal case against Chevron were awarded the Goldman Environmental Prize, the company turned to crisis management adviser Sam Singer for advice. Chevron's counter-attack included a San Francisco Chronicle opinion column. Chevron's ham-handed PR inspired cartoonist Mark Fiore to satirize the company's "Human Energy" campaign.

Amy Bennett Williams, following up on her previous article reports, "As the Coalition of Immokalee Workers prepares to deliver more than 60,000 petitions to Burger King headquarters in Miami today, the daughter of Burger King's vice-president Stephen Grover confirmed her father is responsible for online postings vilifying the coalition. The Immokalee-based group is asking Burger King to improve tomato harvesters' working conditions and pay a penny more a pound for tomatoes, which could add about $20 to a daily wage of $50, workers say. ... [O]ften during the past year, when articles or videos about the coalition were posted on YouTube and various Internet news sites, someone using the online names activist2008 or surfxaholic36 would attach comments coalition member Greg Asbed has called 'libelous.' ... [E]arlier this year the alliance had been infiltrated by Cara Schaffer, who said she was a student at Broward Community College interested in organizing campus events in support of farmworkers. In reality, Schaffer owns Diplomatic Tactical Services, a Hollywood, Fla.-based security and investigative firm that advertises its ability to place operatives in the ranks of target groups."

A British county has been using an anti-terrorism law enacted in 2000 to spy on minors for petty crimes like using cigarettes and alcohol. The Staffordshire County Council in Britain's Midlands region has been using Britain's Regulation of Investigatory Powers Act (RIPA) for a host of non-terrorism-related applications, like monitoring underage liquor and tobacco sales, recording the movements of farm animals and tracking counterfeit DVD sales. Brandon Cooke, Staffordshire County Council's Fraud and Community Safety Manager, defended the Council's use of surveillance under RIPA by saying the operations were crucial for "combatting antisocial behavior."

Pro-Tibet groups plan protests when the Olympic Torch procession gets to Canberra, the Australian capital, but the Beijing Organizing Committee for the Olympic Games (BOCOG) has taken pre-emptive steps to minimize unfavourable media coverage. Paul Maley reports that "only a small clutch of media would be allowed to travel with the torch inside the security corridor." The Australian Capital Territory government's director of communications, Jeremy Lasek, said BOCOG "stipulated" that "the host broadcaster for the TV and radio rights gets a slot" in the media vehicle accompanying the torch. The national president of the Council for Civil Liberties, Terry O'Gorman, countered that there's a "clear conflict of interest" in giving preference to media companies with broadcast rights to the Games. "They've got an interest in promoting the Games and minimising any negative impact that the protests would have on the Games coverage," he said. Hill & Knowlton has the PR contract with BOCOG.

Free Tibet Protest in LondonThe Free Tibet Campaign in the UK has warned that "any PR agency that is trying to assist China in its twisted distortion of the truth would be potentially exposing itself to protests outside its offices." Despite this, PR Week reports that Ogilvy, Burson-Marsteller and Ketchum have "all refused to rule out working for the under-fire regime." Ketchum deputy CEO, Avril Lee stated that "we'd need to consider the brief carefully and speak to our team before making a decision." Last week, the Financial Times reported that the Chinese government was seeking to recruit a public relations firm to advise the government "on strategies to repair its image before the Beijing Olympics."

In an open letter to British public relations executive Lord Timothy Bell, two directors of the Belarus Free Theatre accuse Bell of "making money on somebody's misfortune." Bell traveled to Belarus in March and met with President Alexander Lukashenko, who has been called "Europe's last dictator." Bell told Reuters, "I have been asked to make a proposal to improve the external reputation of Belarus." His firm, Bell Pottinger, received a contract worth "millions of dollars" over several years, to boost "the image of Belarus among western countries and encourage foreign investment," reported O'Dwyer's. In their letter, the theater directors write "we did not quite understand" Bell's promise to "fix Belarus' image." Others who might not understand include "former Candidate for the President and now a political prisoner Alexander Kozulin, who serves now a five-year term sentence in prison and has outlasted the death of his wife there," they add. Instead of focusing on Belarus' image, why not explain the "virtues of the democratic choice," the theater directors ask Bell. Maybe because "nobody pays for that."

Left-wing U.S. bloggers, including Daily Kos editor David Waldman and former Moveon.org lobbyist Tom Matzzie, who now heads the Campaign to Defend America, will spend six days in Israel as the guests of the Israeli government. The trip is sponsored and organized by the Solomon Project. The bloggers will "meet with Israeli bloggers, journalists and Knesset officials," reports Yitzhak Benhorin. "The Foreign Affairs Ministry has long since been exerting considerable efforts to bring the prominent writers for an extensive tour of the country, in recognizing the influence many of the writers wield and the fact some of them represent websites that are less-than-friendly towards the (sic) Israel." The bloggers will receive briefings on Israel's perception of the security situation and will tour the area between Gaza and the West Bank, known as Israel's "narrow waistline," to illustrate the "true meaning of a return to the borders of June 4th 1967." These borders are spelled out in United Nations Security Council Resolution 242, which calls for Israeli withdrawal from the territories occupied in 1967, and were the basis of the Oslo process. The bloggers may also meet Prime Minister Ehud Olmert or Foreign Affairs Minister Tzipi Livni.

Fear-driven marketing gets resultsThe Second Circuit of the United States Court of Appeals missed a great opportunity this week to hold the tobacco industry accountable for one of its worst marketing tactics -- positioning cigarette brands in response to smokers' medical concerns. The April 7, 2008, issue of the New York Times has an article about the dismissal of a huge, class-action lawsuit against the tobacco industry that was brought by smokers of "light" cigarettes who claimed they were misled about the relative safety of "light" cigarettes compared to regular, "full flavor" cigarettes. The suit, and its dismissal by the court, brought to mind a little-recognized tobacco industry marketing survival tactic that weighs heavily on the public's perception of exactly what "light" means.

The tobacco industry has long had a remarkable ability to rescue itself from damaging health claims by turning allegations against its products into marketing opportunities. Inside the industry, the fact that cigarettes cause widespread illness and death is referred to as the "smoking and health" issue, or "S&H issue" for short. Tobacco marketers consider "S&H issues" to be little more than "external marketing forces" that require re-positioning of products, through changes in advertising copy strategy, so that smokers will get an illusion of safety from the dangers they perceive.