Recent posts about third party technique
Exxon Just Can't Quit the Climate Skeptics
According to ExxonMobil's 2008 Corporate Citizenship Report and Worldwide Giving Report, the oil giant is still funding global warming skeptics. Following an unprecedented rebuke from Britain's Royal Society in 2006, Exxon said it would stop funding -- in the Society's words -- groups that have "misrepresented the science of climate change." However, Exxon funding is still flowing to the Smithsonian Astrophysics Observatory, the home of skeptics Willie Soon and Sallie Baliunas. Baliunas "built her denial career downplaying the significance of the destruction of the ozone layer," at the George C. Marshall Institute, an Exxon-funded think tank. Soon has "become one of the go-to skeptics, appearing as a key speaker" at the Heartland Institute's conferences questioning climate change. Though the "Observatory is the research arm of the Harvard-Smithsonian Center for Astrophysics," writes Greenpeace's Kert Davies, it "has little to do with either the Smithsonian or Harvard," while "Smithsonian has distanced itself from Baliunas, who discredits their name."
Pentagon Rejects Its Own Pundit Program Whitewash
The continuing saga of the Pentagon pundit program just keeps getting curiouser and curiouser, as Alice in Wonderland might say.
From 2002 to 2008, the Defense Department secretly cultivated more than 70 retired military officers who frequently serve as media commentators. Initially, the goal was to use them as "message force multipliers," to bolster the Bush administration's Iraq War sell job. That went so well that the covert program to shape U.S. public opinion -- an illegal effort, by any reasonable reading of the law -- was expanded to spin everything from then-Defense Secretary Rumsfeld's job performance to U.S. military operations in Afghanistan to the Guantanamo Bay detention center to warrantless wiretapping.
In April 2008, shortly after the New York Times first reported on the Pentagon's pundits -- an in-depth exposé that recently won the Times' David Barstow his second Pulitzer Prize -- the Pentagon suspended the program. In January 2009, the Defense Department Inspector General's office released a report claiming "there was an 'insufficient basis' to conclude that the program had violated laws." Representative Paul Hodes, one of the program's many Congressional critics, called the Inspector General's report "a whitewash."
Now, it seems as though the Pentagon agrees.
Pentagon Pundit Expose Gets the Pulitzer
It was a shocking revelation. Exactly one year ago today, the New York Times published an in-depth account of the Pentagon military analyst program, a covert effort to cultivate pundits who are retired military officers as the Bush administration's "message force multipliers." The elaborate -- and presumably costly -- program flourished at the nexus of government war propaganda; the private interests of the officer-pundits, many of whom also worked as lobbyists or consultants for military contractors; and major news organizations that didn't ask tough questions about U.S. military operations while failing to screen their paid commentators for even the most glaring conflicts of interest.
The story was huge, but it wasn't easy to break. It took two years for reporter David Barstow and others at the Times to pry the relevant documents from the Pentagon. Seven months later, Barstow helped us further understand how the U.S. "military-industrial-media complex" works, with another front-page exposé on one spectacularly conflicted Pentagon pundit, Barry McCaffrey.
On April 20, David Barstow received the 2009 Pulitzer Prize for Investigative Reporting, for his work on the Pentagon pundit story.
Dewey Square Caught Astroturfing Again
The Halifax-Plympton Reporter received a letter to the editor urging "that people contact their congressman about the Medicare Advantage program," a "sort of privatized health plan paid for via the recipient's Medicare. Reportedly, there's some interest in doing away with the program." The actual, physical letter was in the name of a local resident, but it didn't mention any of the local Congressional delegation, which the newspaper's editor, Matthew Nadler, found strange. So, he called the man who had supposedly written and mailed the letter. "He had no idea what I was talking about," Nadler reports. Then, "I got a phone call Monday from a young man who said he was calling on behalf of the letter's non-writer. I told him what happened, and I think I had some pointed words about what was a pretty sleazy use of an elderly person. I asked the caller who he was and who he worked for. Which, not surprisingly, I suppose, he declined to tell me." However, Nadler could see his phone number, and traced it back to the Dewey Square Group, a high-powered, Democratic-associated lobbying firm. Nadler notes that "their Web site doesn't list their clients, but it doesn't take a genius, or a newspaper editor, to figure out they've been hired by someone with an interest in keeping Medicare Advantage in business." The firm's site "promises 'grassroots' communication," but, he concludes, "it looks more like Astroturf from here."
Lots of Opinion, Not Much Disclosure
The Nuclear Energy Institute (NEI) and Pharmaceutical Research and Manufacturers of America (PhRMA) have more in common than being major industry lobby groups. Both have hired former Greenpeace activist turned PR consultant Patrick Moore to deflect environmental and public health criticisms.
Getting Consumers to Pay Now for Nukes Later
Georgia Power, a subsidiary of the energy utility Southern Power, has mounted an intensive lobbying campaign for legislation that would allow it to bill customers now for as much as $2 billion of the $14 billion price tag of two new nuclear reactors proposed for the Vogtle power station. The utility, notes Associated Press reporter Shannon McCaffrey, has employed five lobbyists, used its four in-house lobbyists, and paid for meals for the House Republican leadership, House Democrats and the executive committee of the Georgia Legislative Black Caucus. McCaffrey's article was published in the Atlanta Journal-Constitution the day before it published an opinion column by former Greenpeace activist turned PR consultant Patrick Moore. Moore, who enthusiastically championed Georgia Power's case, was simply described as the "co-chairman of the Clean and Safe Energy Coalition'' which supports "increased use of nuclear energy." The paper didn't disclose that the coalition was created and is funded by the Nuclear Energy Institute (NEI), and that Georgia Power is one of NEI's members (pdf).
Patrick Moore on Drugs
Patrick MooreIt is "inevitable that a small amount of ingested pharmaceuticals will eventually show up at trace levels in wastewater," Greenpeace activist turned industry PR consultant Patrick Moore writes in an op/ed. "The Pharmaceutical Assessment and Transport Evaluation (PhATE) model has been developed by industry as a tool to estimate concentrates of pharmaceutical residues in surface waters. ... But some activist organizations still push for costly and unnecessary controls. In Washington, Oregon and Illinois, for example, interest groups who believe that any trace amount of any compound in wastewater must be stopped at all cost are proposing an elaborate take-back plan." At the end of the op/ed, Moore is identified as "an adviser to government and industry." Moore's colleague at Greenspirit Strategies, Tom Tevlin, told the Center for Media and Democracy that the PR firm does count pharmaceutical companies among its clients. However, Tevlin would not name them. The PhATE model that Moore praised in his op/ed was developed by PhRMA, the major U.S. drug industry group.
Using the "Joy of Cooking" to Promote Not Cooking
Bellisio Foods, maker of frozen food items like pizza snack rolls and ice cream, has licensed the name of the iconic, from-scratch cookbook "Joy of Cooking" to market a new line of frozen, heat-and-serve foods to time-strapped homemakers. The ad campaign to promote Bellisio's "Joy of Cooking" instant meals directs consumers to a Web site called LetJoyIn.com, in which a cheerful, neatly-coiffed 1950s-style housewife battles an insect-like character called "The Kitchen Dragon of Dinnertime Stress" who encourages her to serve her family less-healthy meals. Bellisio also tapped a celebrity chef to help promote its line of no-cook, "Joy of Cooking" foods.
Penn's Pakistan Project
Mark PennUntil March 2008, the major public relations firm Burson-Marsteller counted among its clients the Pakistan People's Party, as the Center for Media and Democracy previously reported. Burson-Marsteller promised to influence U.S. policy and public opinion, via contacts with "100 American political journalists and business elites," by favorable "white papers" by academics and op/ed columns in newspapers. The firm also pledged to "promote credible 'third-party' supporters of Pakistan," including "former U.S. government officials," "think tank experts" and influential Pakistani-Americans. The Pakistan lobbying contract, which also involved the polling firm Penn, Schoen & Berland, specifically mentioned New York Times columnist Thomas Friedman and Newsweek's Fareed Zakaria as outreach targets. Luckily for Secretary of State-designate Hillary Clinton -- whose former campaign strategist, Mark Penn, heads Burson-Marsteller and Penn, Schoen -- the firms' work for Pakistan ended "well before [November's] terrorist attacks in Mumbai, India." Otherwise the Penn-Pakistan connection could have been used by "opposition researchers dredging up tough questions" for Clinton's confirmation hearing.
Dead Celebrities Promoting Products From the Grave: Too Creepy?
People are questioning the propriety of a new TV and Internet ad that resurrects the voice and image of murdered Beatle John Lennon to promote the nonprofit One Laptop Per Child (OLPC) Foundation, which supplies durable, low-cost laptop computers to underprivileged children in foreign countries. The ad digitally recreates Lennon's voice, with his bespectacled face appearing to mouth the words, "Imagine every child, no matter where in the world they were, could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop, and more than imagine, you can change the world." Lennon's widow, Yoko Ono, gave permission to use her husband's image free of charge, and the ad was created pro-bono, but still people are finding the idea of manipulating dead celebrities to promote products "creepy" and unsettling. A comment in a Laptop Magazine blog laid out a common opinion of such ads: "What's next? Elvis for peace in Darfur? John Wayne would probably have gotten behind AIDS education and prevention measures ... Where does it end? Why do we need dead people to help us envision a better future? I suppose there's nobody alive that would agree to this? Sad times."



