rhetoric

Plastic bag wasteThe Progressive Bag Alliance, the American Chemistry Council and Wal-Mart Stores were among the parties who successfully lobbied Democratic Pennsylvania State Representative Lisa Bennington to weaken a bill she introduced that would have phased out the use of non-biodegradable plastic bags at large grocery stores. The business and industry groups convinced the legislator to water down her bill, so that retailers are only required to offer bag recycling programs. The change fits a lobbying strategy used repeatedly by the Progressive Bag Alliance, a front group for plastics and polymer manufacturers. Wal-Mart quietly lobbied against this bill while greening up its public image. The giant retailer announced new "Earth-friendly" products like organic disposable baby wipes, and ran "Earth Month" TV ads featuring people standing in forests, grassy fields and by streams, while promoting Wal-Mart products.

Republican strategists are salivating over the "inflammatory sermons by Obama's pastor" Jeremiah Wright. They believe that Wright's sermons "offer the party a pathway to victory if Obama emerges as the Democratic nominee. Not only will the video clips enable some elements of the party to define him as unpatriotic, they will also serve as a powerful motivating force for the conservative base." Notwithstanding Obama's highly praised speech on race yesterday, the videos of Wright's sermons have "convinced some that, after months of praying for Hillary Clinton and the automatic enmity which she arouses, that they may actually have easier prey." According to Micah Sifry, "Obama's speech is a great test of the following question: Are we still living in the age of sound-bite politics, where the sharp attack line, even taken out of context, can become the 'truth' of an event or a person thanks to the amplifying and distorting effects of broadcast media? Or are we entering the age of sound-blast politics, where a 37-minute speech can actually be watched, read, and digested by millions of people (a million views already on YouTube!) using the abundant spaces of the internet -- and the themes and meanings they encounter and absorb will be not about the 'politics' of a speech, but its actual content? In other words, are we entering an age when politicians can be judged not by the color of their skin, but by the content of their character?"

Language plays a powerful role in shaping political decisions, argues Brent Cunningham. As an example, he points to the aftermath of the terrorist attacks of September 11, 2001, "when the choice of words -- by the press and government officials -- played a crucial role in setting America on a course that led, ultimately, to our military action in Iraq. ... The decision to describe the attacks in the language of 'war,' rather than as a criminal act, emerged swiftly and organically in the earliest press accounts, and was quickly solidified and extended by President Bush and other administration officials." If the attacks had been defined using other language, such as "mass murder," this might also have defined the "terms of the response" differently, "within the domain of police investigation, criminal justice and the safeguards of law." Cunningham thinks that "journalism needs a rhetoric beat" focused on studying the uses and abuses of language, which "has emerged as a central issue in our political culture."

"The basis of the whole thing was, 'we're going to go into Iran and what do we have to do to get you guys to go along with it,'" said Laura Sonnenmark, a participant in a recent focus group apparently funded by the Republican-associated lobbying group Freedom's Watch. Sonnenmark, a "focus group regular," said the moderator "used lots of catch phrases, like 'victory' and 'failure is not an option.'" She added, "I've never seen a moderator who was so persistent in manipulating and leading the participants." The final questions of the session were: "How would you feel if Hillary [Clinton] bombed Iran? How would you feel if George Bush bombed Iran? And how would you feel if Israel bombed Iran?" Neither the firm involved, Martin Focus Groups, nor Freedom's Watch would confirm that the organization funded the focus group. But focus group participants were handed a flier with a Freedom's Watch logo, and the group has advocated for confronting Iran, organizing forums on the "threat" posed by the country, and running ads calling the Iranian president a "terrorist."

A year ago, Melanie Morgan of the Move America Forward front group publicly fantasized about having New York Times editor Bill Keller sent to the gas chamber or the electric chair (she couldn't decide which). In a recent appearance on MSNBC's Hardball with Chris Matthews, Morgan repeated her claim that Keller and other journalists who reported on the government's SWIFT program for tracking terrorist bank transactions "should be tried for treason. If they were found guilty of treason, I would have no problem with them being executed."

The latest Gallup poll shows that only 29 percent of Americans approve of President Bush's job performance — the lowest rating that Gallup has measured for Bush, and one of the lowest for any president since Gallup first began conducting surveys. "Gallup has recorded 1,325 presidential job approval ratings since 1938, and only 42 -- or 3% -- have been below 30%," reports the Gallup website. Not surprisingly, the White House has stepped up its tough talk against Democrats, reflecting the arrival of White House Counselor Ed Gillespie.

Glenn Greenwald and Joshua Micah Marshall are calling out the mainstream media for uncritically parroting the Bush administration's new strategy of referring to Iraqi insurgents as "Al Qaeda." Greenwald writes, "What is so amazing about this new rhetorical development — not only from our military, but also from our 'journalists' — is that, for years, it was too shameless and false even for the Bush administration to use. Even at the height of their propaganda offensives about the war, the furthest Bush officials were willing to go was to use the generic term 'terrorists' for everyone we are fighting in Iraq. ... Even the President acknowledged that 'Al Qaeda' was the smallest component of the "enemies" we are fighting in Iraq." In a follow-up post, he adds: "This sudden shift in describing the 'enemy' in Iraq as 'Al Qaeda' is the by-product of a very familiar information-producing system: namely, the administration formulates narratives, the President announces them, his top officials and military commanders recite them endlessly, and then establishment 'journalists' not only write them down, but rely exclusively — and uncritically — on those narratives to report events."

In an attempt to deflect criticism that its fast food makes children fat, McDonald's is recruiting mothers as "quality correspondents" to observe and report on its operations. In a message sent to "mother-oriented social networks and freebie product sites," McDonald's is offering mothers "behind-the-scenes access to the farms [where] our fresh ingredients are grown." The winning mothers "are expected to participate in as many as three 'field trips' lasting two to three days, and receive payment for 'reasonable travel expenses,'" reports AdAge. A McDonald's spokesperson said the company will then give the mothers "avenues to be able to share their findings." According to Time magazine, McDonald's is also "lobbying dictionary publishers to change the meaning of the word McJob -- or remove it altogether -- on the grounds that it denigrates the company's employees." McJob is commonly used to refer to "an unstimulating, low-paid job with few prospects," as defined in the Oxford English Dictionary. McDonald's wants to redefine McJob as "a job that is stimulating, rewarding ... and offers skills that last a lifetime."

Ann Coulter on C-SPAN

In the last week at least seven newspapers have dropped the syndicated column of conservative firebrand Ann Coulter. Speaking at the American Conservative Union's annual Conservative Political Action Conference in Washington, D.C. on March 2, Coulter said "I was going to have a few comments on the other Democratic presidential candidate John Edwards, but it turns out you have to go into rehab if you use the word 'faggot,' so I -- so kind of an impasse, can’t really talk about Edwards." Newspapers that have dropped her column include: Sanford Herald (North Carolina); Daily Chronicle (Illinois); American Press (Louisiana); Lancaster New Era (Pennsylvania); The Oakland Press, (Michigan); The Mountain Press (Tennessee); and The Times (Louisiana). The editorial director of The Clarion-Ledger in Jackson, Mississippi, David Hampton, said that while he disagreed with her opinions, the paper would keep her column. "I think her popularity will continue to wane. I believe ideas rise and fall on their merits, and I haven't seen much depth in hers," he said.

President Bush is expected to make an announcement soon about his plan for Iraq, but a PR war has been raging for several weeks to prepare the ground for a "surge" in troop levels for Baghdad and Iraq. Bush and surrogates Defense Secretary Robert M. Gates, Sen. John McCain (R-Ariz.) and Sen. Joseph Lieberman (I-Conn.) have been busy pushing back hard against senior generals who oppose the surge and are concerned about an escalation in the war without a clear short-term objective.

It all started when General John P. Abizaid testified before the Senate Armed Services Committee on November 15 that he opposed the "surge" strategy: "I do not believe that more American troops right now is the solution to the problem. I believe that the troop levels need to stay where they are." The Washington Post reported on December 21 that "other generals have been equally resistant in public and private comments... The uniformed leadership has opposed sending additional forces without a clear mission, seeing the idea as ill-formed and driven by a desire in the White House to do something different even without a defined purpose."