journalism

Syngenta PR’s Weed-Killer Spin Machine: Investigating the Press and Shaping the "News" about Atrazine

- By Beau Hodai and Lisa Graves

Documents obtained by the Center for Media and Democracy, recently unsealed as part of a major lawsuit against Syngenta, reveal how the global chemical company's PR team investigated the press and spent millions to spin news coverage and public perceptions in the face of growing concerns about potential health risks from the widely used weed-killer "atrazine."

This story is part of a new series about this PR campaign to influence the media, potential jurors, potential plaintiffs, farmers, politicians, scientists, and the Environmental Protection Agency (EPA) in the midst of reviews of the weed-killer's potential to act as an endocrine disruptor, over the past decade or so.

Dealing with Meddlesome Reporters

 Reporter Danielle Ivory (Source: UC)Two years ago, on March 2, 2010, Huffington Post Investigative Fund (HuffPo) reporter Danielle Ivory contacted Syngenta Corporation Director of Corporate Communications-North America Paul Minehart and asked, as reporters do, a few questions.

Little did she know her questions to Syngenta—which reported sales of over $11 billion that year, almost half of which, $5 billion, was profit—would provoke the creation of a secret dossier on her.

How News Gets Framed Influences Public Emotions Towards Corporations

TVsetCorporate spinmeisters may take note of a new study out this month by University of Missouri and University of Singapore researchers. They studied readers' reaction to various news articles and found that the subtle way in which journalists report on crises -- like oil spills, plane crashes or product recalls -- can affect the public's attitude towards the corporation involved in the crisis. Not surprisingly, the public tends to respond more favorably towards a corporation if the story is given a "sadness-frame," meaning if it centers around the plight of the victims and how relief is being delivered. By contrast, if a story focuses on the corporation's contribution to the crisis, including laws that were potentially broken and possible punishment, it elicits a more negative attitudes towards the corporation. The research may prove useful to corporate criminals as well as accident-prone industries. "It is important for corporations to put on a human face during crises," Cameron said. "If a corporation can focus on the well-being of the victims and how the corporation will improve following the crisis, they have a better chance of influencing 'sadness-frame' news coverage as opposed to 'anger-frame' coverage. If the news coverage remains 'sadness-framed,' public perception will stay more positive." Watch for this spin in your local news and keep us informed at PRWatch.org.

ALEC Politician Claims ALEC Meetings Are "Open to the Public." Really?

ALEC's Rep. Bill Howell (R-VA)Confronted with a report by ProgressVA stating that through the American Legislative Exchange Council (ALEC) corporate lobbyists get access to legislators "behind closed doors," ALEC politician Bill Howell dismissed the claim and told the Richmond Times-Dispatch that all ALEC meetings were open to the public.

Really?

That would be breaking news to both traditional press and the online media that have been blocked from ALEC meetings and are increasingly being threatened with arrest.

Franklin Center: Right-Wing Funds State News Source

As newsrooms across the country shave off staff due in part to slipping ad revenue and corporate media conglomeration, the Franklin Center for Government and Public Integrity, is rushing to fill the gap. The group has 43 state news websites, with writers in over 40 states. Its reporters have been given state house press credentials and its news articles are starting to appear in mainstream print newspapers in each state. Who funds Franklin and what is its agenda?

Journalist Kicked out of ALEC Conference, Threatened With Arrest

In late July, shortly after the launch of ALECexposed.org, Lousiana State Rep.Noble Ellington, a Republican from the state's 20th district and the national chairman of the American Legislative Exchange Council, spoke to NPR about the recent spate of criticism leveled at his organization. When discussing the behind-closed-doors process used to craft ALEC model legislation, Ellington dismissed concerns raised by NPR, assuring interviewer Terry Gross that the public "have an opportunity to talk to their legislators about the legislation -- so I don't see how you can get more transparent than that."

Rupert Murdoch's Big Newspaper Scandal

Rupert MurdochMedia mogul Rupert Murdoch moved quickly to shut down one of his oldest media holdings -- a 168 year-old, best-selling weekly British tabloid newspaper called News of the World -- amid charges that the paper's journalists hacked into the telephones of Iraq and Afghanistan war veterans, murder victims and their families, and bribed police in exchange for information and tips. News of the World was Britain's best-selling Sunday newspaper. Its last issue will be this Sunday, and will not carry any commercial advertisements.

Murdoch dumped the paper at the same time his media empire, News Corp., is trying to win U.K. government approval to take over British Sky Broadcasting Group. News Corp bid US$12.5 billion for the British Sky Broadcasting, but the government has received more than 135,000 comments protesting the acquisition.

CMD at Netroots Nation, June 16-19, Minneapolis, MN

Netroots Nation speakerbadgeCenter for Media and Democracy's Executive Director, Lisa Graves, the Director of our Real Economy Project, Mary Bottari, and Senior Fellow on Health Care, Wendell Potter, will be speaking at this year's Netroots Nation convention. The conference will take place from June 16-19 at the Minneapolis Convention Center in Minneapolis/St. Paul. Further details and the agenda click here. Stop by the CMD table at the Exhibition Hall and sign up for our IPad 2 raffle. For the very lucky, there may even be cheese curds!

Skin Care Company Tries to Get "Newsvertising"

Handing moneyA skin care company that claims to have a cure for acne, psoriasis, folliculitis and other disorders is contacting Virginia media outlets and offering to pay them $100 for each person who sees the company's press release and signs up to get treatment. The company asks editors to "consider running our press release as a win-win project." The only problem? Taking kickbacks violates the Society of Professional Journalists Code of Ethics, which dictates that journalists should "refuse gifts, favors, fees, free travel and special treatment ..." and "be wary of sources offering information for favors or money." One editor who noted the corrupting significance of the company's bird-dogging offer to media outlets forwarded the release to the Poynter Institute, a school whose mission is to "ensure that Americans have access to excellent journalism" and to help Americans understand how to tell which journalism is credible. The Institute posted a blog alerting the public to the press release.

New York Times Retracts Information on Front Page Story Implying Union Support for Walker

On February 21, the New York Times created a stir in Wisconsin by printing a front page article giving the impression that union families supported Governor Scott Walker's attempt to remove collective bargaining rights from workers. On February 26, The Times retracted information related to this article.

The lead of the story, entitled "Union Bonds in Wisconsin Begin to Fray", featured a former Janesville General Motors employee Rich Hahn, who was characterized as "...a man who has worked at unionized factories, [and] a supporter of Gov. Scott Walker's sweeping proposal to cut the benefits and collective-bargaining rights of public workers." In the story reporters A.G. Sulzberger — said to be the son of New York Times Co. Chairman of the Board Arthur Ochs Sulzberger Jr.— and Monica Davey spend very little time quoting Hahn but a lot of time characterizing him. "He says he still believes in unions, but thinks those in the public sector lead to wasteful spending because of what he sees as lavish benefits and endless negotiations," the story says of Hahn.

Full Transcript of Walker-"Koch" Call

From the Milwaukee Journal Sentinel:

Here's a complete transcript of the Buffalo Beast prank conversation with Governor Scott Walker Tuesday, from recordings by the Beast. Ian Murphy of the Beast poses in the call as David Koch, a billionaire contributor of Walker's.

Walker: Hi; this is Scott Walker.

Murphy: Scott! David Koch. How are you?

Walker: Hey, David! I'm good. And yourself?

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