FDIC Banks on Good PR

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From March 2008 to January 2009, the U.S. Federal Deposit Insurance Corporation (FDIC) spent $7.6 million on public relations and marketing, to "instill confidence in the stability of the insured banking system" and mark the agency's 75th anniversary. The Weber Shandwick and Porter Novelli firms worked on the FDIC campaign. "Both PR firms are still under contract with the FDIC," reports O'Dwyer's. While "the anniversary campaign wraps up at the end of this month," Porter Novelli "has received an extension to support the FDIC's 'EDIE the Estimator,' an online insurance deposit calculator that has been revamped."