Ethics All Clear for Election Front Group

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The Public Relations Institute of Australia (PRIA) has dismissed an ethics complaint that a front group authorized by the Chief Executive of Corporate Communications Tasmania, Tony Harrison, breached the PR industry's self-regulatory code of ethics. In the March 2006 Tasmanian state election, Harrison authorised a major advertising campaign for Tasmanians for a Better Future but refused to disclose who was funding it. Australian Greens Senator, Christine Milne, argued that in her opinion Harrison breached the code of ethics provision which states that "members shall be prepared to identify the source of funding of any public communication they initiate or for which they act as a conduit". In a speech to the Australian Senate late last week Milne said that all she got from the PRIA "was a two-line reply" dismissing her complaint. Corporate Communications Tasmania is the largest PR company in Tasmania and an affiliate of Porter Novelli.