Fish Story

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Washington, DC lobbyist Rick Berman must have a new client. Recently his front group, the Center for Consumer Freedom, launched a new website called FishScam.com along with a multimedia PR blitz including billboard and radio ads decrying the "hype" about health hazards of mercury in fish. "It's really extraordinary and extremely irresponsible," says Consumers Union director of food policy Jean Halloran. "Many people have educated themselves about this issue, but I'm concerned that less-educated women who don't realize he is industry-funded will take his advice."