PR Expert Blasts Beef Industry Over Mad Cow

Printer-friendly versionSend by emailPaul Holmes, long time journalist covering the PR industry for his own trade press publications, blasts the arrogance and stupidity of the US beef industry and its protectors in the government, over the emergence of mad cow disease in the US. Holmes writest that "more than a decade has passed since an epidemic of bovine spongiform encephalopathy, better known as mad cow disease, ravaged British beef and dairy herds, so it's fair to say American cattlemen have had every opportunity to study that outbreak and learn from it. Yet to say the industry failed to learn would be an understatement. It's almost as if American cattlemen looked at the catastrophic events in the U.K. and decided to ignore every lesson while duplicating-and if possible exacerbating-every mistake."