Companies Feel Kyoto Backlash

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American companies are suffering a knock to their corporate reputations internationally due to the Bush administration's rejection of the Kyoto Protocol on global warming. "The media tends to repeat the oversimplified view that companies supporting the Protocol are environmentally friendly, and those that don't are not," complains PR Week writer Eleanor Trickett. "The logic is wobbly at best; that would be saying that the treaty itself is flawless." For examples of companies that she thinks are doing good PR, Trickett points to examples like General Motors, which opposes the Kyoto Protocol but pretends to be environmentally friendly at its "sustainability" website and an "environmental science" club for kids.