Submitted by Sheldon Rampton on
Advertising Age profiles Jonathan Ressler of Big Fat, a marketing company that specializes in what it calls "real-life product placement" -- planting thousands of freelance shills in bars and other public places to covertly spread word-of-mouth chatter about the virtues of brand-name drinks and other products. Big Fat's current client list includes Pepsi, Nintendo, Volvic, Evian, USA Networks and W magazine.
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Advertising Age, August 6, 2001
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