Porter Novelli Caught in Bogus Letter-Writing Scam

Source: Sydney Morning Herald, August 16, 2001 An Australian radio station, DMG Radio, has won a court battle against rival stations after their PR consultant, Ken Davis of Turnbull Porter Novelli, admitted that he was involved in a bogus letter-writing campaign designed to undermine DMG's credibility. Davis sent out more than 50 letters using a fake identity to Australian politicians and the media, accusing DMG of destroying country radio and sparking a parliamentary inquiry into the "decline of local radio programming." Turnbull Porter Novelli is the Australian office of Porter Novelli International.