Lincoln Group, the PR firm that covertly placed U.S. military-written stories in Iraqi newspapers and has been called "amateurish" by former associates, has won a new two-year, $6.2 million Pentagon contract. Additional requests from Washington DC could increase the value of the contract up to $20 million total. The work includes establishing "a unit of 12-18 communicators to support military PR efforts in Iraq and throughout the Middle East from media training to pitching stories and providing content for government-backed news sites." The Rendon Group previously handled similar work for the U.S.-led military force in Iraq. The request for proposals for the new contract "cited the emboldened insurgency bent on civil war as a key obstacle to the U.S. force's military and communications mission in Iraq." U.S. Senator Robert Menendez has introduced an amendment to halt the PR blitz, according to O'Dwyer's.
By Diane Farsetta on September 26, 2006