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Burson-Marseller's BKSH Gets Piece of Pentagon Psyops Pie
"Burson-Marsteller's BKSH & Assocs., has been hired by The Lincoln Group, one of three firms selected last month by the U.S. Special Operations Command to wage psychological warfare on behalf of the Pentagon in Iraq and other hot spots," O'Dwyer's PR Daily reports. "BKSH has experience on the Iraqi front earned from work for Ahmed Chalabi and his Iraqi National Congress. Col. James Treadwell, director of the Joint Psychological Operations Support Element, said TLG was selected to develop 'cutting-edge types of media,' including radio/TV ads, documentaries, text messages, Internet spots and podcasts for the U.S. military. The Pentagon expects to spend $3M in the first-year as a 'test,' and could spend up to $300M over five years if the 'psyops' operations conducted by TLG, SYColeman and Science Applications International Corp are deemed successful."