Posted by Diane Farsetta on January 18, 2005

"Talk about free advertising," exclaimed Forbes. "Cadillac's first 'customer' for its redesigned, 2006 DTS will be President George W. Bush, who will ride in a black limousine version of the new car during his inaugural parade on January 20." Deville marketing manager Keith Spondike said that Bush's use of the DTS will reinforce Cadillac's image of "appealing to and transporting high-profile people."

Comments

So it's sort of like the concept behind the PT Cruiser; it's cool when a criminal drives it, and it'll appeal to our reptilian brain. -- esp

Bill Moyers presents "United States of ALEC," a report on the most influential corporate-funded political force most of America has never heard of -- ALEC, the American Legislative Exchange Council.