Bottled Water Babies

Bottled water is a $10 billion industry, but companies are "determined to push ... into new demographics," by "distilling products aimed at children," reports Bo Emerson. "The multimillion-dollar marketing campaign includes animated ads on Nickelodeon, Cartoon Network and broadcast TV that features kids triumphing over boring parents with the help of the bulbous (Nestle-brand) bottle. ...


McDonald's Chews Fat with "Independent" Obesity Researchers

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.


Local Activism Can Help Fight Big Food PR

While federal law provides only minimum guidelines for healthy school meals (and snack foods and branded beverages proliferate in school vending machines), state-based activism has the potential to push standards higher. That's the cautionary message delivered by food marketing critic Michele Simon at last week's 29th Annual National Food Policy Conference.


Profs Smell Smoke in Food Marketing to Kids

Governments should learn a lesson from tobacco marketeers and restrict junk food advertising aimed at children, says a prominent obesity specialist. Boyd Swinburn, professor of population health at Deakin University in Australia, was one of several members of a global task force on obesity who called for international standards on advertising food products to children.


Coca-Cola's Demon Drinks

Coca-Cola's new advertising campaign - titled "Drink, Choose, Live" - is aimed at reassuring parents that it has products other than soft drinks. The company states, "If you're not in the mood for water, it's OK to also reach for something else you enjoy, like juice or a soft drink.



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