Gatorade and Powerade, as well as soda and other sports drinks, will be banned from Connecticut schools after a "feverish" double-team by Coca-Cola and Pepsi failed to stop the state's House of Representatives from passing "the strongest school nutrition law in the nation." A flier distributed by Coke's PR reps, Sullivan & LeShane, attacked the bill, urging, "It is counterproductive to tell an 18-year-old who can drive a car,
U.S. Senator Tom Harkin (D-Iowa), a frequent proponent of legislation protecting children, is now taking on a formidable opponent: the snack industry. Matthew Chayes reports that Harkin has introduced legislation that would tighten the U.S. Department of Agriculture (USDA) definition for "foods of minimal nutritional value." Sen.
"Nazi worship is very problematic but the public relations dilemma can be solved very simply," Margaret Kimberley writes. "Leave out any mention of hate, racism, Hitler and holocaust denial." Kimberley points to Prussian Blue, 13 year-old blonde twin sisters who sing songs celebrating Adolf Hitler and Rudolph Hess.
The Campaign for Tobacco-Free Kids, the National Latino Council on Alcohol and Tobacco Prevention, and Floridians for Youth Tobacco Education warn that the tobacco industry is increasingly targeting Latino children.
"There's something truly creepy about the notion of marketers manipulating what ordinary people say to one another," writes Jeff Gelles.
After "a major government-commissioned study found advertising contributes to childhood obesity" and two bills before Congress "proposed regulation of children's advertising," Kraft, "the nation's biggest food company," knew it "risked being depicted as a corporate villain." So, in January, the company "announced it would quit advertising certain products to kids under 12." While some criticized Kraft's continued use of cartoons and questioned whether the company should be able to decide "what's healthy and what isn't," policymakers praised Kraft.