Commercial Alert and prominent psychology experts sent a letter today to Emory University President James Wagner, requesting that Emory stop conducting neuromarketing experiments on human subjects. Neuromarketing is a controversial new field of marketing that maps the brain's activation responses in order prod desires for particular products.
Hannity & Colmes, Fox News Channel's primetime debate show, figures prominently in the network's campaign to market its right-leaning programming as "fair & balanced." Actually, the program exemplifies the way Fox jiggers the balance to favor conservatives.
The director of "The Reagans" complained Monday that CBS butchered his made-for-TV movie, ultimately making it too incoherent for the network to air. According to Robert Ackerman, CBS expressed no problems until after a "rough cut" was hurriedly delivered in October. At that point, the network ordered changes to the dialogue that were "nonnegotiable," he said. "What they were doing with the structure of the film, I thought, was making it incoherent," Ackerman said.
A news release from the Environmental Working Group reveals that "the chemical industry plans to conduct a covert campaign attacking the growing movement in California for more chemical safety testing, with tactics including the creation of phony front groups and spying on activists, according to an internal American Chemistry Council (ACC) memo. ...
"James Glassman and TCS have given birth to something quite new in Washington: journo-lobbying. It's an innovation driven primarily by the influence industry. Lobbying firms that once specialized in gaining person-to-person access to key decision-makers have branched out. The new game is to dominate the entire intellectual environment in which officials make policy decisions, which means funding everything from think tanks to issue ads to phony grassroots pressure groups.
"McDonald's chairman and CEO Jim Cantalupo sent an open letter to the press last week complaining about the inclusion of the pseudo-word 'McJobs' in the latest edition of the Merriam-Webster Collegiate Dictionary," PR Week writes in its PR Play of the Week feature.
Mexican restaurant chain Chi-Chi's has brought in CCG Strategic Communications to deal with PR crisis due to an outbreak of Hepatitis A linked to the restaurant, which has sickened 500 people and killed three in Pennsylvania.
"Nissan Motors is planting actors in movie theaters to
perform live commercials before the start of showings of
'The Matrix Revolutions' in an effort to expose jaded,
skeptical consumers to advertising by masking it as
something else. The brief in-person pitches feature actors scattered among
the ticket-buying audience who stand and deliver lines that
evoke the words spoken by poets at events known as slams or
jams. Their performances are timed to accompany a
commercial the audience sees on the movie screen, which
Recent news reports have heralded a recent jump in the U.S. Gross Domestic Product (GDP) as signs that the economy is turning around. The question, however is, "Which economy?" While the GDP grew 7.2% last quarter, 146,000 jobs were lost. That's good news for corporate CEOs, but bad news for most of the rest of us. And economists warn that even the boost to the CEO economy is a temporary "sugar high" that won't last once markets respond to tolerate the fiscal recklessness and heavy debt the White House has embraced.