Submitted by Diane Farsetta on
Three new PR ventures "represent the globalization of a strategic concept that's been de rigeur in Washington for more than a decade: executing corporate PR campaigns as if they were political battles, in which someone wins, someone loses, and the client is the candidate," writes PR Week.
Submitted by Diane Farsetta on
"Close to 100 New England towns have passed resolutions opposing the unregulated use of GMOs (genetically modified organisms); nearly a quarter of these have called for local moratoria on the planting of GMO seeds.
Submitted by Diane Farsetta on
The industry lobby group Pharmaceutical Research and Manufacturers of America (PhRMA) is launching "an aggressive new PR plan," highlighting its new CEO, former Congressman and cancer survivor Billy Tauzin.
Submitted by Bob Burton on
Joan Lowy notes that environmental groups like Greenpeace, Rainforest Action Network and the Texas Campaign for the Environment are having success with campaigns that bypass government and directly lobby corporations instead.
Submitted by Diane Farsetta on
Product placements on television shows are booming, with this year's market expected to total $4.2 billion. "Advertisers pay as much as $2 million an episode to get their products featured on NBC's 'The Apprentice,'" reports the Los Angeles Times. At the TV industry's annual sales drive, actor Amanda Bynes of WB's "What I Like About You" said of her show's characters, "This season we found out, like, they eat Pringles and use Herbal Essence shampoo.
Submitted by Bob Burton on
In a column for Digital Producer magazine, Steven Klapow recounts that a producer of video news releases for an oil company was under strict instructions to avoid including images, including on B-roll footage, that may not look good for the sponsoring company. "We have to avoid any shots that can be taken out of context," the producer said.
Submitted by Diane Farsetta on
Jonathan Adelstein of the U.S.
Submitted by Diane Farsetta on
Like General Motors and Morgan Stanley, the energy company BP "has adopted a zero-tolerance policy toward negative editorial coverage." BP's media buyer, the WPP firm MindShare, now "demands that ad-accepting publications inform BP in advance of any news text or visuals they plan to publish that directly mention the company, a competitor or the oil-and-energy industry" and give BP "the o
Submitted by Diane Farsetta on
"The vilification of threatening research as 'junk science' and the corresponding sanctification of industry-commissioned research as 'sound science' has become nothing less than standard operating procedure in some parts of corporate America," writes Clinton-era Energy Department epidemiologist David Michaels.
Submitted by Diane Farsetta on
"Morgan Stanley, whose battle with unhappy shareholders has played out on the business pages, is warning prominent newspapers that it could pull its advertising if it objects to articles." Morgan Stanley's new ad policy says the company "must be notified" of any "objectionable editorial coverage," so that a "last-minute change" in its advertising can be made. If notification is impossible, the policy directs all ads to be canceled, "for a minimum of 48 hours," reports Advertising Age.
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