Corporate Social Responsibility

"I Shop. Therefore I Give."

Tags on clothing for sale at J.C. Penney that promise a donation to WWF.'Tis the season of gift giving, and of retailers trying to grab as much of their market share as they can. While encouraging consumerism and excessive consumption, sellers also seek to tap into nobler urges toward benevolence and charity at this time of year.


Numbers Game

In late November the accounting firm PricewaterhouseCoopers announced the results of a survey of 353 East African corporate executives for its "Most Respected Company" award for 2007. The winner was the Kenyan mobile phone company, Safaricom. One of Safaricom's claims to fame is that it boasts the highest profits of any company in the region.


Greenwash Hoaxes

In January 2008, the U.S. Federal Trade Commission (FTC) will "examine carbon offsets and renewable energy certificates that claim to reduce greenhouse gas emissions in one place to offset emissions elsewhere." It's part one of the agency's review of "green" marketing guidelines. The review was initially slated for 2009, but is being moved up due to the rapid increase in marketing things like carbon offset programs, a "$55 million market that is largely unregulated." A legal staffer for the U.S.


Olympic Sponsors Go for the Green (Forget Darfur and Tibet)

Human rights, environmental, health and labor campaigns around the Beijing 2008 Olympics that seek to change China's behavior are increasingly targeting Olympic sponsors.



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