The High Court of Australia has dismissed a bid by BP to have the green Pantone colour 348C used in its logo registered as its trademark. BP's barrister, David Shavin, requested leave to appeal the lower court's decision that the company can't trademark the colour.
Corporate Social Responsibility
My first introduction to author Paul Hawken's work was his 1994 book The Ecology of Commerce. It is essential reading for anyone grappling with issues surrounding capitalism, social justice and ecological sustainability. Hawken is, among his plethora of accomplishments, a highly successful businessman, but The Ecology of Commerce pulled few punches in its criticism of even those companies truly trying to set and reach a higher standard of business social responsibility.
A private investigation company, Thompson & Clark Investigations, employed agents to infiltrate environmental, peace and animal rights groups in New Zealand, investigative journalist Nicky Hager has revealed.
E. Bruce Harrison, who began his PR career by helping the pesticide industry attack Rachel Carson and her classic 1962 environmental book "Silent Spring," now proclaims that the era of corporate greenwashing is almost over. In an opinion column, he writes that greenwashing in the 1990's "meant the company was painting over bad stuff with good words.