Public Relations

Synagro's Shiny New Patina

Synagro protest in DetroitSynagro Technologies is the latest big corporation trying to ditch a scandal-ridden past by re-branding itself. In an August 10, 2011 press release, the company announced it is launching a new website as part of a "rebranding initiative." The press release says the initiative "is a reflection of the enhanced and growing service and solution offerings that have resulted from organic growth and recent acquisitions." Of course, the press release fails to mention the back-to-back scandals that have plagued Synagro since 2008 as well as earlier controversies.

Synagro is in the business of marketing sewage sludge as "compost," or, as the company's new, PR-approved website puts it, "Transforming natural waste challenges into sustainable, planet-friendly solutions." The company is a subsidiary of the Carlyle Group, the largest private equity firm in the world. Carlyle is also a sizeable part of the military-industrial complex with ties to numerous national politicians, including former British Prime Minister John Major, Alice Albright (daughter of former Secretary of State Madelyn Albright), and both George W. and George H.W. Bush.

CMD and The Nation Magazine Win the Sidney Award for Investigative Journalism

The Sidney Hillman Foundation logoThe Sidney Hillman Foundation selected the Center for Media and Democracy and The Nation magazine for its prestigious "Sidney Award" this month.  The award recognizes our investigative journalism exposing the American Legislative Exchange Council (ALEC), which the Foundation called "an obscure but powerful conservative group that brings state legislators and corporations together to write laws."

Gore Condemns Dirty Industry PR Tactics that Sow Doubt on Global Warming

Al GoreAlmost two years ago, former health insurance PR executive Wendell Potter published his tell-all book, Deadly Spin, about the deceptive media campaigns and PR trickery the health insurance industry uses to beat back meaningful health care reform in the U.S. Potter pointed out the striking similarities between the insurers' tactics and those the tobacco industry applied for decades to delay regulation and confuse people about the health hazards of smoking and secondhand smoke. These manipulative PR tactics held off meaningful tobacco regulation for over 40 years, and also proved highly successful for the insurance industry, which used the same strategies to defeat true health care reform. Now Al Gore is pointing out that the energy, steel and utility industries are applying those same, tricky and time-worn PR strategies to confuse people about global warming and delay efforts to address it.

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New Documentary Explores Subconscious Manipulation by Corporations and Others

It's our responsibility as journalists to let the public know who is paid by what corporation, or if they're representing the government. Otherwise, it's unforgivable. The media is our lens on the world. And it is absolutely critical we trust the media. Because, ultimately, when people are terrorized, when people are targeted, when people are marginalized, that does not make any of us safer.

- Amy Goodman, interview in "Programming the Nation?" documentary

Can PR Save Bahrain's Monarchy?

Bahrian's Sunni-led monarchy has hired the Washington, D.C. PR firm Qorvis Communications at a rate of $40,000/month to help improve its image after the Bahraini government, struggling to suppress a Shia-led protest movement, attacked the humanitarian group Doctors Without Borders (DWB).

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Chesapeake "Declaration of Energy Independence": NAT GAS Act Embodied

On July 11, Chesapeake Energy, the second largest methane gas corporation in the United States, announced its "bold new plan": a "Declaration of Energy Independence" for America's energy future. ("Natural gas" is the public relations term the industry uses for methane gas, because it sounds so much more appealing than the real name.)

The plan is double-pronged and will no doubt lead to increased levels of fracking, the process drilling companies use to extract methane gas in areas like the Marcellus Shale and other shale deposits throughout the country. Fracking is a dirty process, as indicated by the Center for Media and Democracy's ongoing look into the state-by-state and federal legislative push for domestic gas drilling.

The Hidden Battle of the Corporate TicketMeisters

TicketscalpThe Fans First Coalition, formed in May 2011, appears to be a consumer group formed to oppose scalpers who buy event tickets and then re-sell them to the public at prices greater than face value. What is less apparent is that the Fans First Coalition is and astroturf group created with the help of a Washington, D.C. public relations firm and funded by Live Nation Entertainment, the parent company of online ticket seller Ticketmaster. The Fans First Coalition sprang out of a fight between Live Nation and a website called StubHub (a division of EBay) where people can buy and sell event tickets. To defeat ticket re-sellers, Ticketmaster started using a paperless ticketing system in which tickets are issued electronically. Ticket purchasers must present identification to collect their tickets when they arrive at the event venue. To battle Ticketmaster's new paperless ticketing system, StubHub created its own fake grassroots group, the similar-sounding Fan Freedom Project, which, like the Fans First Coalition, was created with the help of a Washington, D.C. public relations firm. The Fan Freedom Project argues that Ticketmaster's restrictive electronic ticketing system infringes on consumers' rights to possess, transfer or resell tickets as they desire. Such fake, grassroots front groups are unusual in the entertainment business, but all too familiar to those involved in politics. Ellen Miller, executive director of the Sunlight Foundation, which monitors lobbying activity, says "This is a classic -- where you find many so-called grassroots organizations financed by interested industries" to do battle with one another. Miller says, "The campaigns present themselves as ground-up activities, but they are really nothing more than fronts for particular interests."

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