The Church of Jesus Christ of Latter-Day Saints (also known as the LDS or Mormon Church) is facing a public backlash following its heavy-handed support of Proposition 8 banning same-sex marriages in California, notes progressive PR pro Michael Fox. "For many years," he notes, "the LDS Church has been an active force in the anti-gay movement, most notably in regard to its sponsorship of the Boy Scouts of America, but these activities have mostly been below the media radar and opposition has been directed at the Scouts, not the LDS Church itself. ... Now that will change." A leaked internal memo shows how top church leaders egged on rank-and-file Mormons to donate more than $20 million to support Proposition 8, while members in Utah made political phone calls to Californians on behalf of the measure. In response, Fox says, "Gay and lesbian groups and their allies will challenge the Mormons everywhere, no doubt tapping into pre-existing anti-Mormon prejudice. ... And the Prop 8 boycott, if sustained, can have a serious impact on businesses owned by Mormons, such as the Marriott hotel chain, on the careers of LDS members, and even on the economy of the State of Utah."
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