"We don't tell them not to write" about bad experiences, "but most want to only write positive things," said Stacy Becker of Coyne Public Relations.
According to internal documents, the pharmaceutical company Wyeth "paid ghostwriters to produce medical journal articles favorable to its female hormone replacement therapy Prempro." As early as 1997, Wyeth paid the "medical writing firm" DesignWrite to publish favorable journal articles about Prempro under academics' names.
Ads from groups weighing in on the U.S.
The Corn Refiners Association launched an 18-month, $20 to $30 million public relations and advertising campaign "to convince consumers that HFCS [high-fructose corn syrup] isn't the evil it has been made out to be." The industry group is running ads in major newspapers -- under the banner "time for a little food for thought" -- that say HFCS has the "same natural sweeteners as table sugar and honey." The campaign, which was created by the
You've heard the term "greenwashing." It refers to corporations that try to appear "green" without reducing their negative impact on the environment.
Since 2002, the group Breast Cancer Action has promoted its "Think Before You Pink" campaign. It's fighting "pinkwashing," which is when corporations try to boost sales by associating their products with the fight against breast cancer. Pinkwashing is a form of slacktivism -- a campaign that makes people feel like they're helping solve a problem, while they're actually doing more to boost corporate profits. Pinkwashing has been around for a while, but is now reaching almost unbelievable levels.