Public Relations

Greenpeace's Melchett Now with Burson-Marsteller

The Guardian Unlimited reports that "Lord Melchett, the former head of Greenpeace UK ... (has) taken a job at a PR company which has represented Monsanto and the European biotech industry. ...(T)he former Labour minister and farmer, who is on the board of Greenpeace International, is to become a consultant for Burson-Marsteller....

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Mickey Kantor Joins Fleishman-Hillard PR Firm

PR colossus Fleishman-Hillard adds former President Clinton's Secretary of Commerce and U.S. Trade Representative Mickey Kantor to the firm's international advisory board. Kantor is a partner at Mayer, Brown and Platt law firm, where he advises clients on international corporate and financial transactions. He also serves as a senior advisor to Morgan Stanley and is a board member of Pharmacia, Monsanto, and Korea First Bank.

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Arab Businessmen Launch Their Own PR Campaign

PR trade publication O'Dwyer's PR Daily reports: "The Arab Intellectual Foundation plans a $2 million media drive to counter what it feels are the 'negative images' of Arabs and Islam that are presented in the Western press in the aftermath of the Sept. 11 terror attacks." Saudi Prince Khalid Al-Faisal is the president of AIF. Arab businessmen have been asked to contribute money to the campaign which will "promote the Arab perspective on the war on terror."

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Incepta Buys Global Intelligence

Incepta, the marketing and public relations firm, branched out into detective work with the purchase of the US-based Global Intelligence and Security. The management team at Global Intelligence, which carries out business intelligence and investigations, includes several former executives from Kroll Associates, one of the best-known private detective and investigations agencies in the world.

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Cockfighters Fight Back With PR

While cockfighting is only legal in three states -- New Mexico, Louisiana, and Oklahoma -- interstate shipment of gamecocks is still allowed. However federal lawmakers from both sides of the aisle have been trying to pass legislation that "could put breeders out of business and cramp cockfighting everywhere," according to the Wall Street Journal.

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Philippines Hires Burson-Marsteller

The Philippines has awarded a $800,000 contract to PR goliath Burson-Marsteller to restore investor confidence in the country reports O'Dwyer's PR Daily. The PR firm will do media relations, spokesperson training and develop economic materials to "enhance the sovereign credit rating and strengthen perceptions of the international business community that the Philippines is an attractive location for foreign direct investment." The country, which has emerged as a key U.S. ally in its "war on terror," last week received rifles, mortars and military trucks from the U.S. Next month, the U.S.

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PR Scandal in Hong Kong, But Not So In Washington

In Hong Kong, ex-legislator Gary Cheng Kai-nam has been convicted of corruption after he was caught double-dipping. While acting as a government official, Cheng set up his own PR firm and worked as a paid lobbyist. "It was bad enough that Cheng should have found it proper to set up a public affairs consultancy after becoming a legislator," observes the South China Morning Post.

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Burson-Marsteller Partners With Internet Spy Firm

Burson-Marsteller, one of the world's largest public relations firms, has formed an alliance with Cyveillance, a company that specializes in helping companies track what consumers, activists and other interested parties are saying about them on the Internet. ""Negative comments or dialogue, which can be devastating to large corporations, often begin unnoticed in the recesses of the Internet," explained Eric Letsinger of Cyveillance. According to B-M's Scott A.

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