Burson-Marsteller's newest PR hire, Lord Peter Melchett, has been forced to resign from the board of Greenpeace International. Melchett blind-sided his fellow Greenpeace board members and eco-activists this week by taking a consulting job with one of the PR world's most notorious anti-environmental propaganda firms, Burson-Marsteller. Apparently Melchett has convinced himself that accepting a paying position with B-M will somehow help him change corporate behavior. However, as PR Watch has frequently reported, PR experts themselves acknowledge that corporate behavior is most affected by activists aggressively employing highly visible media and public organizing campaigns that directly confront and expose corporate wrongdoing. Melchett is window-dressing for B-M and gains them access to insiders at Greenpeace and other NGOs. For information on B-M's role in anti-environmental and anti-health propaganda campaigns, search this site using the word 'Burson'.
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