Public Relations

Representing the Right

What do former Secretary of State Alexander M. Haig, Jr., former CIA director James Woolsey, White House advisor Richard Perle, Washington Post columnist Charles Krauthammer, American Enterprise Institute's Michael Ledeen, and dissident Iraqi nuclear scientist Dr. Khidir Hamza have in common? For one thing, they all have the PR expertise of Eleana Benador behind them.

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Pakistan Hires Michigan PR Firm

Seeking to "create a favorable image for the country," Pakistan will pay $600,000 for a year of media relations work, O'Dwyer's PR Daily reports. The recently formed Sterling International Consulting Corporation, based in Lansing, Michigan, will "root out negative stories" and provide journalists with "background, response and clarification." The PR firm is to find Pakistani-Americans willing to speak out on behalf of Pakistan. "Those 'message surrogates' will be given talking points and media training by SICC.

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The Making Of A Public Affairs Officer

"If you are going to fairly represent the [military] institution to the media, you must know how the boss views various issues," PR Tactics reports Air Force Lt. Gen. Steven Plummer saying. "You have to understand his position vis-a-vis the greater environment in which he works." According to Tactics, loyalty, "strategic communications" experience, "deep insight into the media environment," and "knowledge of all the 'skeleton-in-the-closet' issues" are other key ingredients needed to make a good public affairs officer.

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Qorvis Communications Coddles Kingdom's Kidnappers

"Qorvis Communications is helping Saudi Arabia handle fallout from charges that American children born of mixed U.S./Saudi parents are being kidnapped to the Kingdom," reports O'Dwyer's PR Daily. Congressman Dan Burton, who recently held hearings on the issue, says there are "hundreds of such cases," and that the U.S. State Department hasn't done anything to pressure Saudi Arabia to return the American children held there against their will. U.S.

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Soldiers Follow the Script

In Afghanistan, BBC correspondent got a revealing look at US military propaganda, when two soldiers showed him the laminated cards they had been given with scripted instructions on how to deal with journalists. The card listed suggested answers to questions like: "How do you feel about what you're doing in Afghanistan"? Answer: "We're united in our purpose and committed to achieving our goals." "How long do you think that will take?" Answer: "We will stay here as long as it takes to get the job done - sir!"

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Praise the Lord and Pass the Ammo

KCSA PR Worldwide, whose clients include the Zionist Organization of America, is doing PR for the Christian Coalition to support the war in Iraq. The Christian Coalition is organizing a "Christian Solidarity for Israel Rally" and is urging its members to pray for the Iraqi people while we bomb them. Some PR counselors see a conflict of interest and problems down the road when Jewish and fundamentalist Christian agendas collide.

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B-M Organizes Anti-Kyoto Front Group in Canada

"National PR is organizing the debut tomorrow of the Coalition for Responsible Environmental Solutions, a group composed of Canada's trade associations largely opposed to the country's plan to adopt the Kyoto global warming treaty. ... [R]epresentatives from the Canadian Chamber of Commerce and the Canadian Council of Chief Executives will outline the Coalition's goals during a press conference tomorrow in Ottawa. ...

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"Public Diplomacy" Chief Gets Mixed Reviews

"As veteran ad executive Charlotte Beers finishes her first year as undersecretary of state for public diplomacy and public affairs there are mixed reviews over whether she has accomplished her goal of improving the nation's image beyond its borders," writes Advertising Age. "Even supporters [of Beers] agree that the nation's image has suffered, but they suggest it is unfair to blame Ms. Beers, placing the blame instead on Bush administration policies on Israel and Iraq. Ms.

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The Battle of the Band

"We're getting the band together," White House Communications Director Dan Bartlett told the group on their first conference call last week. "The 'Band' is made up of the people who brought you the war in Afghanistan -- or at least the accompanying public-relations campaign," explains Martha Brant.

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