Issue Management

Drug Company Takes Rap for Burson-Marsteller's Cash Offer to Journalists

The U.K. drug industry's self regulatory body, the Prescription Medicines Code of Practice Authority (PMCPA), has censured Janssen-Cilag after an employee from its PR firm, Burson-Marsteller (B-M), offered journalists cash if they attended a hearing of the government drug regulator.


Restaurant Industry Can't Stop Trans Fat Grease Fire

New York City, with the support of Republican Mayor Michael Bloomberg, aggressively is moving forward to ban trans fats from restaurants--the stuff that says “hydrogenated” before the word oil in fast foods, snacks and many other processed and restaurant foods. Other cities are contemplating similar action.


European Brewers Aim to Derail Alcohol Strategy

The European Commission "may be the victim of a carefully planned attack by representatives of the alcohol industry" to derail the adoption of a strategy to reduce the health effects of alcohol, warns Martin McKee, professor of European public health from the London School of Hygiene and Tropical Medicine.


Drug Ads Debate Heats Up in Europe and New Zealand

A coalition of European health groups, including the International Society of Drug Bulletins and the Medicines in Europe Forum, is alarmed at a renewed campaign by the drug industry to lift the ban on direct-to-consumer advertising in Europe.


Blowing in the Wind

A five-year long study into the 1959 meltdown of a nuclear reactor near Simi Valley in California has concluded that it could have caused between 260 and 1,800 cases of cancer. The report could not be more specific because the U.S. Department of Energy and Boeing, the parent company of Rocketdyne, refused to provide the weather data crucial to modelling where the radioactive pollution went.


McDonald's Chews Fat with "Independent" Obesity Researchers

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.


GolinHarris Aims To 'Leverage and Deflect' Activists

Global PR firm GolinHarris has unveiled a range of new "practices and products," including one it has dubbed "Engage: Activist Issues Management." The firm explains, "In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare." In



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