Issue Management

University of California Praises Hill & Knowlton

The University of California (UC) has dismissed objections by the American Federation of State, County and Municipal Employees (AFSCME) union to UC management's hiring of Hill & Knowlton to spin its labor record. UC's Executive Director of Systemwide Labor Relations, Howard J.

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McDonald's Advised to Fight or Fess Up

McDonald's Golden ArchesMcDonald's has been criticized by PR professionals for its response to the recent study by Stanford University School of Medicine and the Lucile Packard Children's Hospital which found that young children preferred foods associated with the company's packaging.

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