Drug Company Funds Direct-To-Consumer Movie

Johnson & Johnson's biopharmaceutical unit, Centocor, "has developed a documentary film to serve as the centerpiece of a national campaign," reports O'Dwyer's. The movie, "Innerstate," follows "three patients living with chronic diseases like Crohn's disease, Rheumatoid arthritis, and psoriasis -- ailments for which Centocor markets treatments.


Lobbyist Business Booms as Oversight Hearings Start

The House Committee on Oversight and Government Reform is holding hearings on "waste, fraud, and abuse of taxpayer dollars"; topics include Iraq reconstruction, Homeland Security contracting, and prescription drug pricing. Companies called to testify are "scrambling to hire lobbyists with Democratic ties," reports Bloomberg.


Drug Ads Make Researchers Sick

A new study "funded by the Robert Wood Johnson Foundation and published in the Jan. 29 Annals of Family Medicine, claims the $4.5 billion" direct-to-consumer drug ad (DTC) industry "produces ads that are more emotional than informational, and may be convincing Americans that they're sicker than they really are," reports Advertising Age.


BBC: Drug Firm and U.S. Doctor Consulted on Media Message for Antidepressant

A University of Pittsburgh child psychiatrist who conducted company-sponsored clinical trials on adolescent use of the antidepressant Paxil also conferred with the company on how to respond to press inquiries challenging the safety of the drug for adolescents, reports the BBC investigative program, Panorama. The psychiatrist, Dr. Neal Ryan, sent emails to GlaxoSmithKline dating to 2002 requesting media advice.


Political Mood Swings on Drug Industry Direct-to-Consumer Ads

The $4 billion a year spent by the drug industry on direct-to-consumer advertising promoting drugs is generating a political backlash. "There's a lot of support for a ban on direct-to-consumer advertising, and the Democrats know it," said Gary Ruskin, Commercial Alert's executive director.


Leaked Documents Spur Investigation into Lilly Drug Marketing

A U.S. federal court judge has extended an injunction banning groups in the U.S. from adding a weblink to leaked internal documents on Eli Lilly's schizophrenia and bipolar disorder drug, Zyprexa.


Drug-Free Medical Education For Doctors

Medical researchers at George Washington University have launched a new website, PharmedOut, which is designed to help doctors "identify and counter inappropriate pharmaceutical promotion practices." It also provides links to over 100 continuing medical education (CME) courses that have been developed without drug industry funding.



Subscribe to Pharmaceuticals