The National Pork Board and its public relations firm, Weber Shandwick, are working "to distance 'the other white meat' from the outbreak of swine flu in the U.S." The industry group "is highlighting health and safety measures at hog raising and production facilities in the U.S. and assuring consumers and media that pork products are safe to eat ...
To promote its state insurance program, Oklahoma is paying $3.1 million over three years to local media company Griffin Communications. Griffin's bid for the state contract touted its "built-in network of companies to deliver the message," including television stations KWTV in Oklahoma City and KOTV and KQCW in Tulsa, and the 34 stations of the Radio Oklahoma Network. The Insure Oklahoma campaign spokesperson is former KWTV reporter Angela Buckelew, who "appears during news programming" on KWTV, KOTV and KQCW.
The Halifax-Plympton Reporter received a letter to the editor urging "that people contact their congressman about the Medicare Advantage program," a "sort of privatized health plan paid for via the recipient's Medicare. Reportedly, there's some interest in doing away with the program." The actual, physical letter was in the name of a local resident, but it didn't mention any of the local Congressional delegation, which the newspaper's editor, Matthew Nadler, found strange.
Local television stations are increasingly open to product placement. The Meredith Corporation's "syndicated hour-long lifestyle program 'Better' (named in part after the company's Better Homes & Gardens magazine)" includes space for local stations to add in sponsored segments.
NPR notes that "times could hardly be better at the Fox News Channel, the cable channel liberals love to hate. ... Ratings estimates from Nielsen Media Research indicate audience levels are up significantly -- to extremely high levels for cable news -- making Fox News among the highest rated of all basic cable channels.
After it was revealed that the floundering American International Group (AIG) had hired Burson Marsteller (B-M) as one of its PR advisers, Rachel Maddow, the host of “The Rachel Maddow Show” on MSNBC, wondered who else the firm had worked for. After a scathing review of their past clients -- including the Argentinean military dictatorship, Philip Morris, and Romanian dictator Nicolae Ceaucescu -- Maddow concluded that "when evil needs public relations, evil has Burson-Marsteller on speed dial.” In response, B-M CEO Mark Penn wrote an internal email to staff claiming that Maddow "significantly mischaracterized the nature of the firm's past." In the email, which was leaked to PR Week, Penn wrote that "we are and should be proud of the work we do. ... While we can't spend our time responding to every attack that comes our way over the internet or cable television, I do think it is important that I reach out to each of you to let you know that we have a good story to tell about the work we do."
A four-year study of more than 1,200 youngsters performed by the University of Massachusetts Medical School found that children whose parents let them watch R-rated movies are more likely to smoke. Participants were in sixth grade when they started the study, and researchers interviewed them a total of eleven times over the course of the study. They were asked questions about the availability of cigarettes in their home, whether smoking was allowed in their home and whether their parents let them watch R-rated movies and videos.