Internet

A Kinder, Gentler Microsoft

Submitted by Diane Farsetta on

"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer.

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Main Source: 
Advertising Age, November 7, 2005
Topics: 
Internet
Corporations
Marketing

RedState Blogger Boosts Wal-Mart For Bucks

Submitted by Laura Miller on

PR giant Edelman has hired RedState.org blogger Michael Krempasky "for his ability to connect with conservative audiences," O'Dwyer's PR Daily reports. "Krempasky, on his site, refers to the Edelman gig as his 'day job' versus his blogging hobby.

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Main Source: 
O'Dwyer's PR Daily, (sub req'd) September 21, 2005
Topics: 
Corporate Social Responsibility
Internet
Corporations
Public Relations

The Multimedia Election

Submitted by Sheldon Rampton on

"Hardly a day goes by without someone sending me a link to a video, Flash animation, or MP3 file related to the U.S. political campaign," obsserves Steve Yelvington. "It's the first time that multimedia files have been so thoroughly woven through the national political conversation. JibJab's hilarious animations, "This Land" and "Good to Be in D.C.," have been widely covered, but there's much more.

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Main Source: 
Poynter online, October 18, 2004
Topics: 
Internet
Politics

Jailed for Blogging

Submitted by Sheldon Rampton on

Juan Cole reports that Omid Memarian, an Iranian writer, journalist, weblogger and social activist has been arrested, making him the fourth journalist to be arrested in an apparent Iranian crackdown on reformist journalists and webloggers who are seen as enemies of the regime. Cole urges people to complain to the Iranian government or their interests section in Washington, DC.

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Main Source: 
Informed Comment weblog, October 16, 2004
Topics: 
Internet
Democracy
Human Rights

Fake Blogs, True Buzz

Submitted by Sheldon Rampton on

To market a new video game, Sega built a PR campaign around a hoax. It created a weblog whose host called himself "Beta-7" and claimed that the game caused him to suffer blackouts and uncontrollable fits of violence. In reality, "Beta-7" was a fictional character, invented by the Portland, Oregon advertising agency Wieden and Kennedy.

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Main Source: 
(registration required) Chicago Tribune, October 9, 2004
Topics: 
Internet
Ethics
Marketing

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